Milky Toners Are All Over the Internet, But These 12 Are Worth The Hype

Milky Toners Are All Over the Internet, But These 12 Are Worth The Hype


Some people call them milky toners. Others call them milky essences. Some even call them skin milks. Regardless of their multiple, rather nebulous names, they’re all over the internet. Head to Instagram or TikTok, and you’re bound to see countless celebrities, content creators, and skin experts use them in GRWM videos.

As a category, these products aren’t exactly new. Nope, they’ve been around for a while. However, they’ve hit peak relevancy in recent years, thanks to the parallel popularity of the “skin flooding” trend and the internet’s obsession with all things smoothing, plumping, and moisturizing. Plus, today’s modern lineup features enhanced formulations. They contain skin-saturating moisturizers, barrier-strengthening soothers, and glow-boosting actives. Or as Brendan Camp, MD, FAAD, board-certified dermatologist at MDCS Dermatology in NYC, puts it, they’re essentially toner-moisturizer hybrids. “Milky products refer to products that have a milk-like appearance and texture as a result of the emulsification of oils and water-soluble ingredients. Milky toners differ from traditional toners because they are more hydrating and in some cases can function as both a toner and a lightweight moisturizer.”





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Kevin Harson

I am an editor for GQ British, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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