Puma reports Q3 sales increase on rising running and soccer shoes demand

Puma reports Q3 sales increase on rising running and soccer shoes demand

November 6, 2024 / Kim Browne /


GERMAN sportswear maker Puma on Wednesday (Nov 6) reported a 5 per cent rise in currency-adjusted sales for the third quarter as it sold more running and soccer shoes.

Quarterly currency-adjusted sales rose to 2.31 billion euros (S$3.3 billion), broadly stable from a year earlier but short of the 2.36 billion euros expected by analysts, according to LSEG data, as negative effects from foreign exchange rates continued to weigh on the business.

Footwear sales were up 9.3 per cent.

Demand for the recently relaunched Formula one-inspired ‘Speedcat’ shoe was strong, CEO Arne Freundt said in a statement.

The company confirmed its full-year outlook for currency adjusted revenue in mid single-digit percentage, and core profit (Ebit) of between 620 million to 670 million euros, citing a strong order book for the remainder of the year. REUTERS



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Kim Browne

As an editor at GQ British, I specialize in exploring Lifestyle success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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