Amazon’s ‘October Prime Day’ Is Here, With Steep Discounts on Everything From Soundbars to Espresso Machines

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Fall is here, and you know what that means: Amazon’s October deals event is here.

Amazon Prime Big Deal Days takes place Oct 7-8, with the awkwardly-named shopping affair promising two days of deals and discounts ahead of the holidays. Better known as “Fall Prime Day” or “Prime Day Part Two,” the 48-hour event promises up to 60% off top electronics, clothing, beauty products and gift ideas for the holidays.

Read on to find out more about the best discounts and offers for Prime Big Deals Day 2025.

When Is Prime Big Deal Days 2025? Date, Time

It’s official: Amazon’s fall Prime Day event kicked off October 7 at 12:01 a.m P.T. and runs until October 8 at 11:59 p.m.

What Are the Best Prime Big Deal Days Offers and Discounts?

Amazon says to expect thousands of new deals and discounts during its Prime Day shopping event, with new deals dropping every five minutes (during peak periods).

As usual, the best Prime Big Deal Days discounts will be on Amazon devices, like Echo speakers, Ring cameras and Fire TV sticks, all of which will be up to 60% off. Many of these deals went live at 12 am on Oct. 7.

In addition to its usual Alexa-enabled devices, Amazon also has up to 60% off Blink security cameras, plus up to 40% off Luna gaming controllers and up to 40% off the popular eero mesh WiFi system.

Many of the best Prime Big Deal Days discounts also include up to 40% off fashion must-haves from Amazon Essentials and deals on Halloween costumes and accessories (starting at just $5).

In terms of specific brands on sale for Prime Big Deal Days, Amazon is already churning out unbeatable deals on brands like Beats, Clinique, Coach, Disney, Fujifilm, JBL, KitchenAid, LEGO, Samsung, Too Faced Cosmetics, and more. The deals span all of Amazon’s categories, including electronics, beauty, fashion and home.

Below, beck out some of the products likely to go on sale (and sell out fast):

Do You Need to Be a Prime Member to Shop Prime Big Deal Days?

In short, yes. While Amazon offers daily deals all the time, the majority of deals during Prime Day are reserved for Amazon Prime members. Not a member? Get a 30-day free trial here to test out the service, and use it to shop the Prime Big Deal Days sale.

Top October Prime Day Deals:

We’ve rounded up some of the best Prime Day deals from last year (note: prices and discounts were accurate at time of this article’s publication). Some of the products already boast steep deals, but their PBDD deals won’t go live until the Oct. 7 so bookmark this page as we update it throughout the two-day event next month.