Ami Paris enlists its amis for its latest campaign

Last week, we rounded up all the best AW26 campaigns so far, from Saint Laurent to Alaïa. Then, this week, Ami Paris unveiled a last-minute entry to the race. For its AW26 campaign, the brand pays tribute to the real people who inspire designer and founder Alexandre Mattiussi. Captured by photographer Karim Sadli, those who appear in the images have all walked for Ami Paris previously, but beyond that, are all close personal friends of Mattiussi. The models include: Rebecca Leigh, Saskia De Braw, George Anderson, Jia Jingwen, Dara Gueye, Mack Karpes, Elliot Belot and Mohamed Benhadda, all caught almost off-guard, in a spontaneous manner. With ‘Ami’ translating to ‘friend’ in French, it only makes sense.

Elsewhere in fashion this week, the upcoming John Galliano Met retrospective was cancelled, so if curator Andrew Bolton needs any exhibition ideas to replace it with, we came up with a whole list. We also met EMPATH, the Charli xcx-approved label giving wardrobe staples a sexy edge, and we spoke to Edward Enninful about his upcoming exhibition The 90s at Tate Britain. Here’s everything else you need to catch up with…

PALM ANGELS DROPS AW26 CAMPAIGN

Palm Angels is another brand to join the list of this year’s best AW26 campaigns. The Italian brand just revealed its latest campaign, Lost Frames, captured by Sharna Osbourne and Van Khokhlov inside a theatre. The photos pay homage to cinema and moments ‘suspended between memory and reality’. See here.

DKNY ENLISTS AMELIA GRAY AND IRIS LAW

For DKNY’s AW26 campaign the brand is celebrating New York City style with It girls Amelia Gray and Iris Law. “Shooting my second DKNY campaign, now with my friend Iris, was all about channeling the looks in our way while creating a double expression of personal style,” says Gray. See more from the campaign here.

VIVIAN WILSON FRONTS DESIGUAL CAMPAIGN

Former Dazed cover star Vivian Wilson just became the face of Desigual. The models stars in the Spanish brand’s AW26 campaign, aptly titled “Born to Disobey”. It deliberately sends a distinct message, as summarised in the release: “The greatest rebellion is no longer about fighting against the system but about refusing to be part of it. In an environment where technology and artificial intelligence seem to lead the way, authenticity remains the most disruptive gesture.”

GIMAUGAS TAPS SOPHIA STEL

First, Canadian alt-pop artist Sophia Stel was the face of Palace, and now, she’s teamed up with Spanish brand Gimaugas to front its latest campaign. Is this fashion’s new favourite pop sensation? She’s already walked for Ann Demeulemeester, it’ll no doubt be Miu Miu next.

SHINE BRIGHT LIKE ARIANA GRANDE

She may have just finished her London O2 Arena residency, but Ariana Grande continues to fill our feeds as the face of Swarovski. This week, the singer returned with yet another campaign, this time introducing the brand’s Swarovski Classica collection. The 29-piece collection includes pendants, bracelets, rings, and earrings. See here.

SADIE SINKS INTO A PAIR OF CALVINS

Last week Calvin Klein was all about Tate McCrae, this week it’s all about Stranger Things star Sadie Sink. The actress fronts the brand’s latest denim campaign, ‘Feel the Fit’, directed and photographed by Dazed contributor Aidan Zamiri. See here.

LOEWE PUTS ON ITS FLOWER CROWN

Last weekend, Olivia Rodrigo hosted her Daisy Chain Fields festival in California, which raised an impressive $20 million for women’s charities. The event had an all-female line-up that included Doechii, Chappell Roan and Stevie Nicks. Loewe was in attendance, too; the brand supported the festival’s Grrrl Germs exhibition, celebrating punk feminism with a particular focus on the Riot Grrrl movement. The exhibition was previewed during the festival, but will remain open until the end of November at the Grant Park gallery.

HUXLEY EXPANDS INTO CREATIVE MANAGEMENT

In industry news, London-based agency Huxley, set up by Anna Meacham, is expanding into creative management. In addition to looking after all our favourite musicians (Frank Ocean, fakemink, Charli, Lorde, Oklou, Skepta etc etc etc), Huxley is now representing creative talents including: stylist Edda Gudmundsdottir, stylists and creative directors Alexandra Cronan and Kate Foley, hair stylist Jacob Kajrup, creative agency Zak Group, make-up artists Marcelo Gutierrez and Mata Mariélle, casting director Najia Li Saad, and photographer Jebi Labembika.

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