Fashion
Almost Sneakers, Almost Flats—You’ll Either Love or Hate This New Hybrid Shoe Trend
While it’s hard to imagine there was ever a time when out-there sneaker trends, including ballet and loafer sneakers, weren't common…
Kevin Harson
I am an editor for GQ British, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.
Fashion
Style Insiders Know These 6 Summer Accessory Trends Make Simple Outfits More Elegant
Perhaps it’s symptomatic of our past fascination with micro trends, but over the past few years, the term “summer” has merely become a…
Fashion
Separately, They’re Basic, But Together, This Jeans-and-Trainer Combination Is Peak Fashion Girl
I might spend my days reporting on the most significant trends of the moment, but when it comes to my own capsule wardrobe, I prefer to…
Lifestyle
Since the '90s, the Chicest Women Have Worn This Shoe Trend With Cropped Black Trousers
Few outfit formulas have the staying power of cropped black trousers and minimal loafers—and thanks to new images from the set of American…
Lifestyle
The Trendy Flat Shoe People Who Just Aren’t Into Sandals Are Wearing With Jeans and Skirts Instead
Last night, as I slipped off the strappy sandals I'd been living in all season, I noticed something unexpected—a sharp tan line etched in…
Fashion
These Fashion People Consistently Set the Bar—Now, They’re Suddenly Wearing the Same Specific Top
If you’ve spent any amount of time on fashion’s corner of the internet, you’ll be familiar with this piece of advice: If an outfit isn’t…
Fashion
Who What Wear Editors Told Me Their 25 Best Fashion Finds This Month
Who What Wear editors are true shopping experts. When reading their stories, I'm always inspired by the cool finds they've uncovered, so…
Lifestyle
I Thought Wearing These Shoes With Shorts Was Cringey—Turns Out the Combo Is Peak 2025
All summer, we've been charting the rise—er, drop?—in longer inseams. Bermuda shorts and, yes, even culottes have emerged as the go-to…
News
What You Should and Should Not Wear to Every Major Sporting Event
If you ask the internet what to wear to a sports event, the answers you'll receive aren't very Who What Wear. They'll tell you to be…
Beauty
A Celebrity Stylist Swears By This Cult-Loved Brand for Every Hair Type
Art takes on many forms, and here at Who What Wear, we aim to shine a light on the ingenuity within the fashion-and-beauty industry. Its…
Fashion
This Is, By Far, the Sexiest Shoe Trend to Wear With Jeans Right Now
If there's one shoe trend that's quietly stealing the spotlight this season, it's pointed peep-toe heels. Yes, they're that good with…
Lifestyle
How Each of the Most Popular Levi's Jeans Fits IRL
I’m a truedenim lover, but as someone standing at only5’0”, finding the right pair of jeans can be difficult. The exhaustion of trying on…
Beauty
Trust Me, This £12 Mascara Is the Next Best Thing to a Lash Lift
A lot of mascaras pass my desk in the Who What Wear UK office, but only a small handful genuinely make it into my everyday rotation after…
Lifestyle
How Unique: The Indie Luxury List of Brands and Buys You Don’t Know Yet
To be in the know when it comes to fashion can vary from person to person, but the usual tell-tale signs are that brands like Khaite and…
Lifestyle
Lucy Liu, Mariska Hargitay Toast Gloria Steinham and Inaugural ‘The Shift’ Issue
Sometimes the most influential person in a room isn’t even in the room at all. On Friday afternoon, guest of honor Gloria Steinem, who is…
Business
Marc Jacobs on the Block as LVMH Looks for $1B
The Marc Jacobs brand might be coming back to America. Twenty-eight years after Bernard Arnault stepped in to first help support the…
Business
Photographer Bill Cunningham’s Archive Acquired by New York Historical
Some might have considered the on-the-street photographer Bill Cunningham to have been a New York institution in and of himself, and now…
Beauty
Sophisticated and Saturated: A Modern Wedding Blending Summer into Fall at Aspen Ranch
For Maria and Kameron’s Rehearsal Dinner, their color palette was pewter, plum, and deep red. For the wedding day, their color palette was…
Fashion
Tyla Blends Minimalism and Streetwear With Luxe Amina Muaddi Heels
Tyla continued to showcase her taste in designer sandals while in New York City on Thursday, stepping out in a satin Amina Muaddi set that…
Fashion
Supermodel Iman’s Best Beauty Moments on the Runway From 1981 to 1989
The paragon supermodel doesn’t just model the clothes they’re dressed in; they chameleon into the character they were made for, hair,…
News
EXCLUSIVE: Martha Stewart Launching Stores for the First Time
Martha Stewart is bringing something to her four decades of brand building that’s been missing for too long — her own stores. The…
Celebrity
Jennifer Lopez Taps Into Tom Ford’s Cutout Legacy With Suede Cage Heels in Poland
Jennifer Lopez tapped into a familiar design lineage on Friday while greeting fans in Warsaw, Poland, grounding her look in a pair of…
Lifestyle
Rita Ora’s Latest Gala Footwear Moment Features a Minimalist Gianvito Rossi Sandal
Rita Ora embraced the minimalist sandal trend at the Summer Gala by Gala One Saint-Tropez 2025 in Gassin, France, on Friday with a…
Fashion
Plus Size Fashion Influencer Spotlight: Victoria Barra
In this week’s Plus Size Fashion Influencer Spotlight, we’re thrilled to shine a light on Victoria Barra, a dynamic content creator whose…