Beauty
An Elevated Forest-Inspired Wedding at Santa Lucia Preserve
The wedding colors included all shades of green, soft whites, burgundy, buttercup, and copper. The ceremony’s redwood grove and the…
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Beauty
A Charming Coastal Celebration at Home on Martha’s Vineyard
Green & white Brooke and Craig brought their love story full circle by hosting their nuptials where it all started: Craig’s summer home in…
Beauty
Moroccanoil Augments Distribution With Ulta Beauty Expansion
Moroccanoil is casting a wider net — and is looking to Ulta Beauty to do so. The beauty brand, which started in hair care before expanding…
Beauty
EXCLUSIVE: Meet M.Ph, Mary Phillips’ Technique-defining Beauty Brand
One of beauty’s multihyphenates can add “founder” to her résumé. Mary Phillips, the veteran makeup artist and social media maven, will…
Beauty
I've Tried Them All So You Don't Have to—These Are the Best Face Masks for Noticeable Results
We all know that the perfect skincare routine contains one of the best cleansers, the best serums and the best moisturisers on the market.…
Beauty
This Iconic Summer Perfume Always Brings Out My Yacht-Party, Island-Hopping Alter Ego
Few things in life get me as excited as one of the best summer perfumes. I'm not sure what it is about summer scents, but they can…
Beauty
A Celebrity Stylist Swears By This Cult-Loved Brand for Every Hair Type
Art takes on many forms, and here at Who What Wear, we aim to shine a light on the ingenuity within the fashion-and-beauty industry. Its…
Beauty
Trust Me, This £12 Mascara Is the Next Best Thing to a Lash Lift
A lot of mascaras pass my desk in the Who What Wear UK office, but only a small handful genuinely make it into my everyday rotation after…
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Sophisticated and Saturated: A Modern Wedding Blending Summer into Fall at Aspen Ranch
For Maria and Kameron’s Rehearsal Dinner, their color palette was pewter, plum, and deep red. For the wedding day, their color palette was…
Beauty
Delicate Hues and Romantic Details at Graydon Hall Manor
Blush, white, blue and pink. Rachel and Taylor envisioned a wedding that blended timeless beauty with a soft, romantic feel. They wanted…
Beauty
Doe-Eyed '70s Makeup Has Never Been "Out," But a Celeb MUA Taught Us How to Upgrade It for 2025
For beauty fanatics, there’s nothing quite as exciting as getting a backstage look at your favorite celebrity glam moments. Slip on your…
Beauty
Crisp Whites and Gilded Details in a Sophisticated Shadowbrook Affair
A sophisticated palette of black, white, and gold defined the wedding’s aesthetic. Crisp white florals and décor created an ethereal…
Beauty
Petite and Plus Size: 8 Places to Shop and a Few Tips
I have heard you my petite and plus size Curvy Fashionistas. In the comments, on Facebook, and on Twitter! You are looking for resources…
Beauty
A Playful Peach-Toned Wedding Rooted in Summer’s Bounty
Summer Harvest – Peachy pinks and creamsicle hues The couple was seeking a serene, private, and romantic experience surrounded by nature.…
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Essential Luxury Beauty Products Worth Every Penny
In the vast world of beauty, there’s a unique thrill in splurging on something truly special—those items that promise not just…
Beauty
Why Style Me Pretty Is the Vendor Directory Photographers Trust
Style Me Pretty is more than a blog. It's a high-performing lead generation platform that connects photographers with couples planning…
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Classic Beauty and Intimate Vows in the Hills of Lake Como at Villa Balbiano
Martin and Nicole wanted their colors to complement the beautiful landscape and villa. White and olive green were their primary colors to…
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Jean Kerléo, Former Jean Patou Perfumer and Osmothèque Cofounder, Dies at 93
PARIS — Perfumer Jean Kerléo, who served as Jean Patou’s in-house perfumer for more than three decades and cofounded of the Osmothèque…
Beauty
How Florists Can Grow Their Client Base Through Style Me Pretty’s Vendor Directory
If you're a floral designer looking to grow your wedding business, referrals and Instagram alone may not be enough anymore. You're…
Beauty
%tiThe Plus Bus's "Mayhem in the Water" Was Pure Fun
This weekend, we made a splash! The Plus Bus Boutique, Highland Park’s unapologetic mecca for fierce plus size fashion, cranked up the…
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Raspberry to Rose: A Bold Garden Wedding at Greengate Vineyard
Pink, Raspberry, Orange, Yellow Luxury outdoor wedding with playful country garden wildflowers on a vineyard estate. During a trip to…
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Childhood Roots and Outdoor Romance at The Lazy P Ranch
The green, ivory, and brown color palette for our wedding was completely inspired by our venue and our love for the outdoors. Thomas and I…
Beauty
Obagi, Milk Makeup Owner Waldencast Enters Filler Market With New Acquisition
Obagi injectables are in the works. Waldencast, the parent company of Milk Makeup and Obagi Medical skin care, has acquired Novaestiq…
Beauty
5 Primers for Summer Makeup & Flawless Beats
Summer days are synonymous with sunshine, outdoor adventures, and that radiant glow, and finding the right primers for summer makeup is…