Begg x Co Fall 2026: National Colors
For Vanessa Seward, becoming creative director of Begg x Co came with a perk: regular working trips to Scotland, where the landscapes are proving an endless source of inspiration.
“I’m in awe of all the colors, the way it changes — and now I go all year round,” she said. “With age, I’m starting to find that God is the best artist.”
The Scottish cashmere brand is celebrating its 160th anniversary this year, and her fall lineup reflected its heritage while harnessing cutting-edge techniques, like the patented technology behind its ultrafine Wispy scarf.
Knitwear came in a palette of greens, from the moss shade of a cable-knit sweater to the sage green of a hoodie, while a shawl-collared Surfer cardigan was made from four colors of blue yarn, producing a changeable effect like the surface of water. Cashmere blankets, worn like a poncho, came in color block patterns that formed an X — a nod both to the company logo and the flag of Scotland.
“The color combinations are incredible,” marveled Inès de la Fressange, among the friends of the designer who dropped by the showroom presentation. The two met while working at Chanel, and both went on to found their own brands. “Inès is always super supportive — she’s my hero,” Seward said.
Since joining Begg a year ago, she has refreshed its classic product range with options like her “three set,” consisting of a matching sweater, cardigan and skirt. This season, she added intarsia sweaters and skirts in magnified tartan motifs, and new his ‘n’ hers versions of the brand’s signature rugby shirts, which also came as a sweater dress.
The knitwear is made in Hawick in the Scottish Borders, an area known as the Home of Cashmere. Some workers have been at the mill for 40 years, and their children have followed in their footsteps. Born in Argentina, and raised in London and Paris, Seward may be a recent recruit, but these days, she’s also speaking with a Scottish accent.
