Best Wardrobes in Britain: Rochelle Humes
Tucked away in an unassuming office block in the heart of Hampstead, you will find the serene working space of Rochelle Humes, once a pop star, now a broadcaster, author and entrepreneur. On a cloudy Wednesday morning, the Who What Wear UK team was welcomed with open arms, with the scent of a Cire Trudon diffuser in the air and a tray of fresh pastries laid out ahead of our cover shoot with the multi-hyphenate. Her showroom, meeting space and podcast studio are outfitted with soft plaster-pink walls, boucle sofas, velvet armchairs and many a luxury scented candle, along with pared-back homeware items that create a cosy yet uncluttered feel. We got to interrupt her day for a few precious hours before she had an afternoon packed with business meetings, and of course, the school run.
Humes found fame with pop groups S Club Juniors as a teen, and later, The Saturdays. Fast forward to 2025, and she balances primetime-TV presenting roles, brand ambassador and modelling gigs, authoring best-selling children's books, running weekly podcast, Ladies Who Launch, partnering with high-street brand NEXT on a seasonal clothing collection, and heading up her award-winning children’s hair and skincare line, My Little Coco. And this is just the tip of the iceberg! Her boutique talent management and branding agency, The RH Group, has recently partnered with industry titan WME in a move that's set to elevate her brands, broadcasting and business pursuits (alongside her husband, Marvin Humes) to the next level.
Outside of business, Humes is a true fashion fanatic with elite taste. We sat down to talk about her personal style and how it intersects with her working-week needs. Chatting me through her curated wardrobe rail, it's clear that she favours a classic and polished sense of style—think plenty of black and chocolate-brown tones, minimal shapes with a modern twist, hard-working separates that nod to suiting, and investment bags and shoes she knows she'll get good mileage from. We discussed her style evolution, her current favourite fashion brands and beauty must-haves and her daily routine and inspirations.
Scroll on for our exclusive interview and her current wish list, which you can shop, too.
Thank you for having us, Rochelle!
You grew up on the outskirts of London. How did this influence your style?
I think everyone there was a real mix. I was born in East London, which was very "street style", and then we moved to Essex, where everything was super glamorous. I’ve always sort of sat in the middle, and I suppose that’s where my style influence comes from.
What's your earliest fashion memory?
Raiding my aunt’s wardrobe! She’s always had the best clothing collection, I used to watch her get ready and put outfits together. I learned a lot about classic dressing from her.
