Brands and Retailers Supporting Breast Cancer Awareness Month 2025 With Special Collections, Charity and More Initiatives

Tanya Taylor marks Breast Cancer Awareness Month with two new $15 headscarf designs, available at her Upper East Side boutique (980 Madison Avenue) and MSK gift shops. 100% of proceeds support Memorial Sloan Kettering Cancer Center, with remaining stock donated to patients. The initiative empowers women undergoing treatment with stylish, functional options. More details are available online.

Vera Bradley’s 2025 Foundation Collection supports Breast Cancer Awareness Month with 12.5% of net proceeds (up to $100,000) benefiting the Vera Bradley Foundation for Breast Cancer’s research efforts. Featuring items like tote bags, mastectomy pillows and headscarves, the collection is available at Vera Bradley stores and online to aid the fight against breast cancer. Prices range from $10 to $100.

Brochu Walker is supporting Breast Cancer Awareness Month by donating 20% of net proceeds from their curated pink edit to the Breast Cancer Alliance throughout October. The collection, reflecting the brand’s understated aesthetic, is available online and in select stores, aiming to fund critical research while promoting awareness.

Well People continues its year-round initiative during Breast Cancer Awareness Month by donating 100% of net proceeds from its Lush Lip Tinted Oil in Wildflower ($12) to Lipstick Angels, a nonprofit offering beauty and wellness services to cancer patients. The product is available online, supporting both self-care and oncology-focused programs. More details are available at wellpeople.com.

Express is marking Breast Cancer Awareness Month with a Pink Collection in the shade Neon Berry, donating 15% of proceeds (up to $50,000) to the Breast Cancer Research Foundation. Available online and in stores through October, the collection supports BCRF’s mission to advance breast cancer research while incorporating bold, fall-ready pieces into wardrobes. More details are available on express.com.

Thrive Causemetics unveils its limited-edition Pink-Bow Liquid Lash Extensions Tubing Mascara ($26) for Breast Cancer Awareness Month, donating 100% of proceeds to nonprofit partners supporting breast health and survivorship. Available online, the initiative aims to assist 500,000 survivors through sales and the #ThriveTogether campaign, encouraging community involvement in raising awareness and funds. “Our community isn’t just donating when they purchase from Thrive Causemetics; they’re rewriting what breast-health support looks like. Together we fund early-detection education, sit beside women in treatment, and cheer them on as thrivers writing their next chapter,” said Karissa Bodnar, Founder and CEO. More details are available online.

Look Optic launches limited-edition Shiny Pink frames for Breast Cancer Awareness Month, donating 10% of sales (minimum $10,000) to the Women’s Cancer Research Fund. Featuring popular styles like Cosmo, Laurel, Evita, and Abbey, the collection is available online starting Oct. 1, supporting vital research through purpose-driven eyewear. Details are available on lookoptic.com.

Luxury performance brand APL is releasing a limited-edition TechLoom Traveler in Fusion Pink to support Breast Cancer Awareness Month. Starting Oct. 1, 20% of sales (minimum $5,000 donation) will benefit the Women’s Cancer Research Fund. The slip-on sneaker is available online and at APL’s flagship stores in Los Angeles and New York City.

Healthcare and lifestyle brand FIGS is partnering with F*ck Cancer for Breast Cancer Awareness Month with a limited-edition collection featuring fan-favorite F-ing Pink and new Fight Club Pink in scrubs, tees, and accessories. Launching September 30, FIGS is also donating $50,000 to advance cancer research. The collection is available online at wearfigs.com.

In honor of Breast Cancer Awareness Month, Hutch is donating dresses to the United Breast Cancer Foundation to support those impacted by the disease. The initiative reflects the brand’s commitment to raising awareness, inspiring hope and standing by survivors. The donation effort will run throughout October and aims to provide tangible support to women in need. Products are available online.

Athleta has partnered with Kristin Juszczyk to reimagine its best-selling Train Free Sports Bra for Breast Cancer Awareness Month. Inspired by her mom’s cancer journey, 13% of proceeds will benefit Susan G. Komen to support breast cancer research and awareness. Available exclusively on Athleta.com, the collaboration empowers women to prioritize early detection. The bra costs $55 on athleta.gap.com.

Guess Watches is celebrating its 12-year partnership with The Get In Touch Foundation this Breast Health Awareness Month by launching two special-edition timepieces. The Sparkling Pink watch features a rose gold-tone case, pink sunray dial, and soft pink silicone strap. Proceeds support the Foundation’s mission to provide accessible breast health education. Available now at Guess stores and online for $180 to $185.

Easy Spirit continues its Move for Pink campaign this October with the launch of the limited-edition Maelie EMOVE Sneaker ($99). A portion of proceeds will benefit Dr. Lisa Newman’s breast cancer research through Shoes for a Cure. Designed for comfort and support, the sneakers are available online at easyspirit.com, supporting awareness and the fight against breast cancer.