Culture
What is customer discovery (and how to run your first 10 interviews)
You’ve probably felt it already. You have an idea that feels right, a few friends say it sounds interesting, and you keep tweaking a product in your head late...
How to validate your business idea using customer interviews
You probably already know the advice: “Don’t build until you talk to customers.” And yet here you are, with a Notion doc full of ideas, a half-built MVP, and...
Benefits of Maintaining an Organized Property
Organized property is a term widely used but hardly understood. What is organized property? By definition, it is land or real estate that is professionally managed and taken care...
AI Won’t Replace Trust in Marketing
Generative AI is impressive, but it still misses what matters most in marketing: trust. That’s my stance, and it comes from hard-won experience. As a founder and operator, I’ve...
The complete guide to building an MVP with no-code tools
You know you need to ship something to validate your idea, but hiring engineers feels premature, expensive, or slow. You’ve sketched flows in Figma, collected a few “sounds interesting”...
What great founders do differently in their first 90 minutes of the day: 7 patterns that compound over time
Most founders don’t lose the day at 3 p.m. They lose it before breakfast. The first 90 minutes of your morning quietly decide whether you spend the day reacting...
How to split equity among co-founders fairly
You probably didn’t start your company thinking the equity conversation would be the hardest one. But here you are, staring at a blank cap table, knowing that whatever you...
How to create a simple marketing strategy for your first year
You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve posted a few times on social, sent some...
What is feature creep (and how to avoid it in your MVP)
If you’ve been building your MVP for more than a few weeks, this will feel familiar. You started with one clear problem to solve. Then a customer suggested a...
9 things that feel productive but secretly slow your startup’s growth
There is a particular kind of exhaustion that comes from doing everything right and still not moving forward. Your calendar is full, your Notion is immaculate, your Slack never...
