World
Why independent agencies are built for the future
People keep telling me that big agencies are the future—that you need massive scale, deep pockets, and cutting-edge tech to survive. But after 25 years in this business, I’ve...
When “good enough” costs too much
Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet,...
Why hiring in-house might be your worst business decision
“We doubled our marketing team, and still fell behind.” That’s what one founder told me in January, frustrated after months of hiring, onboarding, and budgeting…only to lose ground anyway....
Why we should reconsider the meaning of open spaces
Most people think of urban open spaces in terms of grand parks—Chicago’s Millennium Park or New York’s Central Park or San Francisco’s Golden Gate Park. These are our iconic...
How libraries are becoming launchpads for music careers
In an era dominated by artificial intelligence and smartphones, one of the most overlooked engines of economic growth sits quietly at the heart of every neighborhood: the public library. ...
Neuroscientists have discovered why ‘aha moments’ stick in your brain long after you have them
After spending forever floundering for a solution to a problem, an “aha moment” can feel like magic. But a new study by researchers from Duke University and the University...
Gen Z is willing to sell their personal data—for just $50 a month
Rather than clocking in at a Saturday job or selling old clothes for quick cash, Gen Z has another side hustle up their sleeve: selling their personal data. To...
Tesla’s Cybertruck is officially a flop
We’ve known since launch that the Cybertruck is a flop. Sales have been residual after they peaked at 5,175 units registered in July 2024, gradually falling to just 2,000...
TikTok signals layoffs as U.S. e-commerce team told to work from home
U.S. TikTok Shop employees received a memo on Tuesday that recommended its staff to work from home Wednesday, ahead of “difficult decisions.” The memo, which was earlier reported by...
At least 50 Waffle House locations in the South are getting EV chargers
With 24/7 service, thousands of locations, and affordable food, Waffle House is a go-to road-trip stop. And soon the chain will offer yet another draw to drivers looking for...
