I'm an NYC-Based Shopping Editor, and I Always Shop My Favorite Emerging Brands at This One Cool Retailer—See My Picks
I spend a lot of time down rabbit holes of up-and-coming brands—and I have no shortage of saves (or open tabs on my computer at any given time). But when I want a more curated scroll to get inspired by new brands alongside ones I know and love, there's one multi-brand retailer I always come back to.
I honestly can't believe how many of my favorites it carries: Avavav, Baserange, Belle, Cou Cou, Courrèges, Dilara Finikoglu, Flore Flore, Gimaguas, MargeSherwood, MNZ, Miaou, Paloma Wool, St. Agni, The Row, Vivienne Westwood—it's genuinely is too many to name. Whether you're looking for everyday staples from Skims, luxury purchases from Saint Laurent, forever pieces from Khaite, or niche designers like Colleen Allen, Ssense's curation is impeccable.
So if your taste is chic or unconventional, there's something here for everyone—from household names you're already obsessed with to hidden gems that'll make you excited about fashion again.
Here's what I'm shopping right now.
BONNIE CLYDE
Baby Sunglasses
I love this pair of sunglasses from Bonnie Clyde.
FLORE FLORE
Black Timmi Tank Top
Flore Flore is the best for basics.
Levi's
Blue 501 '90s Jeans
The essential Levi's 501 '90s jeans.
MARGESHERWOOD
Black Soft Boston Bag
BELLE
Gray Gemma Capris Lounge Pants
Eckhaus Latta
Black Frame Mules
Staple mules by Eckhaus Latta.
Cou Cou
Black The Midi Slip Midi Dress
I want everything from Cou Cou.
Cou Cou
The Long Camisole
Like this pointelle cami.
Cou Cou
The Slip Midi Skirt
With a matching midi skirt.
TOTEME
Black Leather Flip Flop Heeled Sandals
Miaou
Blue Natalia Minidress
Kiko Kostadinov
Black Proxima Long Ballerina Flats
Silk Laundry
Black 1996 Midi Dress
Gimaguas
Black Carolina Bikini Top
I always love seeing the latest collections from Gimaguas.
Gimaguas
Black Carolina Thong Bikini Bottom
I'd love one of its swimsuits.
Ancient Greek Sandals
Transparent Saionara Jelly Flip-Flops
Jelly flip-flops for my next beach trip.
Vivienne Westwood
Navy Hebo T-Shirt
I like this Vivienne Westwood asymmetrical T-shirt.
Maison Margiela
Black Tabi New Ballerina Heels
I've recently overcome my aversion to Tabis.
Vivienne Westwood
Black Zip Card Holder
I've been looking for a new cardholder.
Filippa K
Black Deep Back Maxi Dress
A lovely long black dress.
Ferragamo
Black Vara Heels
The perfect Ferragamo heels.
Sandy Liang
White Twin Bag
SKIMS
Fits Everybody T-Shirt
The Skims Fits Everybody T-Shirt is (in my opinion) the best T-shirt of all time.
Mondo Mondo
Gold Tropicana Necklace
Mondo Mondo always has fun jewelry.
KNWLS
Navy Petrol Minidress
Knwls is one of my favorite brands from London.
Repetto
Camille Ballet Heels
I've been wanting ballet flats from Repetto for years.
Sophie Buhai
Silver Classic Delicate Chain Necklace
I can't wait for my first Sophie Buhai necklace.
Paris Georgia
Off-White Elemental Ida Maxi Dress
If you love '90s minimalism (as we all do), you'll love the brand Paris Georgia.
Sandy Liang
Spy Kitten Heeled Sandals
These just make me happy.
Vivienne Westwood
Granny Frame Bag
The Vivienne Westwood Granny Frame Bag was my first designer purchase.
Salomon
Rx Moc 3.0 Sneakers
A different version of Salomons.
MM6 Maison Margiela
Black Salomon Edition Xt-Mary J Sneakers
Or its MM6 collaboration I can't resist.
Balenciaga
Black Le City Medium Bag
