Industry Veteran Angel Martinez Makes Footwear Comeback as Co-CEO of Oofos

Oofos is reorganizing its top leadership roles.

On Wednesday, the recovery footwear brand tapped industry veteran Angel Martinez to serve as co-chief executive officer. He will serve alongside Oofos co-founder Lou Panaccione in the role.

As co-CEOs, Martinez will oversee brand, product creation, sales, and marketing, while Panaccione will focus on product development, operations, supply chain, finance, and culture. The company noted that this structure “reflects a shared vision for the future of Oofos and the brand’s readiness for continued expansion.”

Panaccione said in a statement that Martinez’s “proven ability to grow brands and his deep understanding of what makes great product, business and culture align” make him the ideal partner for this next chapter.

“Together, we’ll continue to build on Oofos’ momentum, strengthening our foundation and expanding our reach,” Panaccione said.

Martinez, who joined the Oofos board of directors in early 2025, brings decades of leadership experience across some of the footwear industry’s most influential brands.

Martinez served as chief executive officer and president of Deckers Brands from April 2005 until his retirement in June 2016. Prior to joining Deckers, Martinez was co-founder of Keen LLC, and served as its president, chief executive officer and vice chairman from April 2003 to March 2005.

He also served as executive vice president and chief marketing officer of Reebok International Ltd. and as chief executive officer and president of The Rockport Company.

“I’ve admired Oofos for its innovation, authenticity, and purpose-driven approach,” Martinez noted. “Since joining the board, I’ve been inspired by the passion and creativity of this team. Oofos has a rare combination of technology, mission, and culture – and I’m excited to work alongside Lou and the entire organization to bring that to more people around the world.”

As part of these leadership updates, Liz White will serve as chief commercial officer, expanding her role beyond marketing to oversee all commercial functions, including North American sales, e-commerce, and merchandising. Since joining the company in January 2025 as chief marketing officer, White will continue to drive alignment across teams and functions with these new responsibilities, the company noted.

“Oofos has always been about people – our consumers, our partners, and our team,” Panaccione added. “With this leadership structure and the continued support of our incredible customers and employees, we’re set up to take the brand even further while staying true to our mission: to make you feel good.”