Loves of My Life: Lucy Aylen

Loves of My Life: Lucy Aylen


The best interviews are often the most personal. In Loves of My Life, we get to know the person behind their craft, asking them the important questions we’re desperate to know—the restaurants and date-night spots, what’s in their Saved folder on Instagram, the piece of jewellery they’re most attached to and what’s lurking at the bottom of their handbag. In short, these are the true loves of their life.

Next up, we pick up the phone to Lucy Aylen, founder and CEO of womenswear brand, Never Fully Dressed. Born in 1984 to market traders in East London, Lucy began her fashion journey in 2009 when her granddad bought her a sewing machine. She started customising clothing in her parents’ attic, selling them at markets such as Portobello and Spitalfields, where the brand’s signature designs were born. Over the years, Never Fully Dressed grew rapidly, with notable milestones including Topshop launches, celebrity endorsements (Beyoncé, Kendall Jenner, Emma Roberts are all fans), and pop-ups worldwide. Never Fully Dressed now has flagship stores in East London and New York, has collaborated with influencers and charities, and won several awards, including the Draper’s ‘Womenswear Brand of the Year’ in 2024. The brand is proudly size inclusive, offering multi-wear styles in sizes UK 6-28.