Not Brown, Not Grey—This is the New-Season Neutral That Fashion People Can't Resist

By Kevin Harson22 March 2025

While I write about and appreciate trends across the style spectrum, when it comes to my own wardrobe, I take a more minimal, streamlined approach. I’ve never been one for bold colours or statement prints—although I always admire them on others, I feel most confident when my outfits are more pared back. As such, over the years, I’ve curated a considered collection rooted in neutral tones: blacks, beiges, creams, greys and rich browns form the foundation of my capsule wardrobe. However, this season, I’ve discovered a fresh neutral that has officially earned its place in my rotation. Enter mole.

Sitting somewhere between brown and grey, this muted, earthy hue is the in-between shade I never knew I needed. It offers the same versatility as my most-worn neutrals but with a modern, elevated twist—less stark than black, softer than deep chocolate and more intriguing than a standard grey.

Rosie Huntington-Whiteley wears the mole colour trend.

My initial intrigue turned into a full-fledged obsession when I spotted model Rosie Huntington-Whiteley executing a masterclass in tonal dressing, championing the shade with her signature sophistication. Wearing a Nour Hammour cropped leather jacket (£1175) in a chic mole hue, she seamlessly coordinated the piece with her taupe Hermès Birkin bag, proving just how polished and luxurious this colour can look.

Further cementing its status as the neutral of the moment, the mole colour trend has been gaining momentum on the runways. Louis Vuitton and Ujoh both wove the shade into their autumn/winter 2025 collections, demonstrating its ability to blend into a wardrobe while still feeling directional. Whether layered head-to-toe for a monochromatic statement or styled with a classic palette, mole is a subtle yet elevated update that enhances even the simplest of looks.