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Say Hello to

By Kevin Harson

Say Hello to

If you've ever wondered how to channel Hot Girl Summer into a makeup look, boy, do I have the trend for you! Perhaps it's a more literal take on the phrase, but "toasty glam" emphasizes all things warm, sun-drenched, and sultry, so of course in-the-know beauty fans (ahem, Hailey Bieber) have been sporting it all season. But as with the lion's share of summer beauty looks, there's an ultrafine line between a warm, toasted glow and just looking, um, sweaty. Curious how to expertly skirt the limits like a pro makeup artist? Scroll ahead for a detailed, six-step tutorial.

Creator @devapollon wearing toasty makeup

First, What Is a Toasty Makeup Aesthetic?

Remember when "sunburn blush" was all the rage? Similar to the warm flush, toasty makeup evokes warm, sun-kissed skin—yet it extends way beyond the cheeks and bridge of the nose. Sunburn blush also appears quite youthful, conjuring memories of carefree days spent in the sun, while a toasty aesthetic feels much sultrier and more lived-in.

"This trend is all about tonal uniformity (deep browns, burnt oranges, rusty reds) to create an alluring essence of heat across the complexion," notes celebrity makeup artist Andrew Denton. "A favorite amongst many celebrities, this look is the epitome of exotic summer glamour that exudes ‘hot girl.'" As I alluded to up top, even Hailey Bieber recently hopped on the trend, posting a "toasty glam" tutorial to TikTok just a few weeks ago. (Pro tip from Bieber: Apply products with nothing but your fingertips to really nail that "melted" effect.)

"I think of it as warm, ambient, slightly lived-in makeup," explains NYC-based makeup artist Lila Childs, who also has a video tutorial for toasty, "hot girl" glam. Her muses include Laura Gemser and Megan Fox in Transformers ,as both sport glowy, glossy, almost hazy complexions. "It's definitely a look that pairs very well with a suntan or even sunburn. It is also a look that gets better throughout the day, the summer heat melting everything together," Childs adds. "I don't consider toasty makeup to be something that has super-clean, sharp lines." It's perfect for those who favor a minimal, natural-looking aesthetic but crave something a bit bolder.

Creator @mimixn wearing toasty makeup

6 Steps to Get the Look

Given the fact that toasty makeup emphasizes a super-blended, lived-in aesthetic (plus a fingertips-only application), it's easier than you think to achieve. As a general rule, keep the look monochromatic—or at least within the same two to three shades. Denton puts it perfectly: "Toasty makeup is all about tonality. You want to keep all the tones in the same warm family. Dial up eyes, lips, or both to your own liking, just ensure all your shades harmonize."

As for specific steps? Find Childs's and Denton's go-to tips below.

1. Create a Glowy, Bright Base

Sun-kissed skin tends to veer on the dewy end of the spectrum, so Childs recommends using a glowy primer or foundation—but, alas, there's a delicate balance here. " one that dries down and doesn't make the skin look or feel tacky," she shares. In terms of glow-enhancers, she adores the Iconic London Underglow Blurring Primer, or simply use Victoria Beckham Beauty Cell Rejuvenation Illuminator underneath your foundation of choice. As for which foundation to choose, she's a Dior Forever Skin Glow girl, deeming it the foundation of the summer. "It leaves the skin with a beautiful glow but dries down so it isn't sliding all over the place," she notes.

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