StubHub Files for IPO, Ticket Resale Platform’s Sales Climbed 29% to $1.8 Billion in 2024 but Swung to a Loss
StubHub, a secondary ticketing marketplace for live events, filed a registration statement Friday with the SEC for an initial public offering.
The number of shares to be offered in StubHub’s IPO and the price range for the proposed offering have not yet been determined. StubHub has applied to list its Class A common stock on the New York Stock Exchange under the ticker symbol “STUB.”
According to its S-1 filing with the SEC, StubHub generated $1.77 billion in revenue, up 29% year over year, and had a net loss of $2.8 million for 2024. That’s compared with $1.37 billion in revenue for 2023. More than 40 million tickets were sold on StubHub’s marketplace last year from around 1 million sellers, according to the company.
StubHub had reportedly been looking to launch an IPO last year, but it tabled those plans given the down market for public offerings.
In its filing, StubHub said it faces “intense competition” in the ticketing industry from rivals, “some of whom have significantly greater financial and operating resources than we do.” Companies that operate ticket resale services that compete with StubHub include Live Nation’s Ticketmaster, SeatGeek and Vivid Seats.
StubHub’s employees are located around the world, including at hubs in New York, Los Angeles, Atlanta, Ireland and Switzerland. As of March 7, 2025, it had 918 full-time employees, including 260 employees outside the U.S. Of StubHub’s full-time employees, 370 provided customer service support.
The company was incorporated as Pugnacious Endeavors Dec. 17, 2004, and launched operations as Viagogo in 2006. In February 2020, it completed the acquisition of the StubHub business from eBay for $4 billion (after eBay bought StubHub in 2007 for $310 million) and changed its name on Sept. 8, 2021, to StubHub Holdings.
Eric Baker, Viagogo’s founder and CEO, also was a co-founder StubHub while in business school, but he left before the sale to eBay.
