Culture
EXCLUSIVE: Longchamp Names Chinese Opera Star Lijun Chen Local Brand Ambassador
The renaissance of traditional Chinese fashion styles in the local market has lifted the tide for adjacent cultural realms — most…
Tag
Brand
Business
Everlane and the Death of the “Good” Millennial Life-Style Brand
In 2017, the clothing brand Everlane opened its first brick-and-mortar store in Nolita. Right down the block from the former location of…
Business
EXCLUSIVE: Sommer Ray-fronted Ingestibles Brand Imaraïs Beauty Acquired by Herbal Extracts
Another supplement brand has officially been snapped up. Imaraïs Beauty, a supplement line launched in 2021 by Nutrabolics cofounder Aaron…
Business
Trust Is Your Brand Before You Scale
Before a brand is a brand, it’s trust. That’s my stance, and it guides how I build and invest. If customers don’t trust you, they don’t…
Culture
Stop Confusing Hype With Real Brand Building
I’ve stood backstage at enough events to know the script. The lights hit, the music swells, and a famous name gets repeated like a magic…
Business
Stop Chasing Cash Flow, Build a Brand
Too many founders chase quick cash and call it strategy. That rush feels good—until the music stops. My take is simple: cash flow without…
Business
Faherty’s Cofounder on Turning a Childhood Goal Into a Global Brand
In slightly over a decade, surf-inspired fashion brand Faherty has expanded into a nine-figure business. At the heart of the brand story…
Fashion
Too Tall for Most Wedding Guest Outfits? This Specialty Brand Has You Covered
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Shop…
Business
She Started FOKE After Mastectomy, A Bold Plus-Size Clothing Brand Built on Colour, Grief, and Living Fully
Editor’s Note: You know we ride hard for the plus size community, and that includes championing the designers, makers, and creatives who…
Beauty
Meet Connor Norton, the Founder of Luxe Big & Tall Brand, MANY
Connor Norton founded MANY, a big and tall men’s clothing brand, when he couldn’t find an outfit for his friend’s wedding. “I had four…
Fashion
All "The Devil Wears Prada 2" Brand Collaborations
The wait is almost over — “The Devil Wears Prada 2” is scheduled to premiere in theaters on May 1, with original castmembers Anne…
Lifestyle
Romeoshow on Body Confidence, Mental Health, and Turning a Viral Jingle Into a Brand Empire
Before the viral jingles. Before the brand deals. Before tens of millions of views. There was a kid in Tacoma, Washington, archiving…
Business
A Full Guide To Practical Funding Methods For Expanding Your Brand
Scaling a brand is an exhilarating phase. You’ve found your product-market fit, the customers are asking for more, and the opportunity is…
Business
EXCLUSIVE: British Retailer Carl Tallents Launches Now You Live, a Luxury Athleisure Brand
LONDON — Carl Tallents, who spent his career in luxury retail working as a top buyer for Matches and Flannels, is launching a brand of his…
Business
AirAsia chief says brand unit is nearing Nasdaq backdoor listing
AirAsia founder Tony Fernandes said that the Asian airline’s branding unit is closing in on a Nasdaq-listed target for a backdoor listing…
Business
Scottish craft beer brand Brewdog put up for sale
In an email to staff, which has been seen by BBC Scotland News, Brewdog said: "AlixPartners are specialists in business performance and…
Fashion
Forever 21 Is Back: The Fast Fashion Brand Returns Online (and We Have Questions)
Wait, what? Forever 21 plus size is actually a thing again? Yes, you read that right. The fast fashion retailer that had us all…
Business
Sony Outlines Expansion Plans for Peanuts Brand Following $457 Million Acquisition
Sony Group executives detailed their vision for expanding the Peanuts franchise during the company’s fiscal third-quarter earnings call…
Culture
Stewart Brand on How Progress Happens
In 1968, Stewart Brand, a young hippie who had studied biology at Stanford, co-created the Whole Earth Catalog, a “do-everything-yourself…
Lifestyle
How Luxury Footwear Brand Zena Ziora Is Making Jewelry-inspired Heels With a Cut-no-corners Approach
Rising designer Chiso Osuji wears many hats, between working a corporate consulting job and running her up-and-coming luxury brand Zena…
Fashion
EXCLUSIVE: Dior Names Sophie Wilde and Ever Anderson as Brand Ambassadors
JEWELS IN THE CROWN: Dior has named rising talents Sophie Wilde and Ever Anderson as brand ambassadors. The two appear alongside Mia Goth…
Lifestyle
Herschel Cofounder Lyndon Cormack’s New Brand Typical Wants to Reinvent the Basic Towel
Lyndon Cormack, cofounder of Herschel Supply, and the creative team at Glasfurd & Walker have united forces to reimagine one of the most…
Fashion
EXCLUSIVE: Dior Names ‘Bridgerton’ Star Florence Hunt as Brand Ambassador
IN BLOOM: Dior has named Florence Hunt as brand ambassador for Dior’s beauty division and creative director Jonathan Anderson’s fashion…
Business
Another apparel brand is closing its retail stores. It was once a tech bro favorite
Allbirds shoe brand announced on Wednesday that it will close almost all of its U.S. stores by the end of February (except for two…