News
AI advertising slop is on the rise. The cure? The STFU brand strategy
There’s a statistic that’s been making the rounds for the better part of a decade that says the average person is exposed to about 10,000…
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Brand
Lifestyle
Playful Accessory Brand Susan Alexandra Made (Wait for It) Charms to Go on Your Bissell Little Green Mini Carpet Cleaner
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Treat…
Fashion
EXCLUSIVE: Louis Vuitton Names Chase Infiniti Brand Ambassador
INFINITI AND BEYOND: Chase Infiniti’s red carpet relationship with Louis Vuitton is blossoming into a brand ambassadorship. The French…
Business
Heron Preston to Relaunch Brand After Repurchasing His Name, Trademarks
Heron Preston has learned a very important life lesson: If you want to have creative control of your brand, don’t sell it. The…
News
Trump Kicks Off Brand New Trade War With One of Our Biggest Partners
“While I was focused on delivering real results, judges in my state took advantage of a flawed blue slip tradition and became weapons for…
Business
Ben & Jerry's brand could be destroyed, says co-founder
Ben & Jerry's will be destroyed as a brand if it remains with parent company Magnum, the company's co-founder Ben Cohen has told the BBC.…
Business
Tekpon acquires TNW (The Next Web) brand from The Financial Times
Tekpon has acquired 100% of the TNW media and events brands, which cover and convene the European technology ecosystem, from the FT. The…
Fashion
This Fashion Editor–Loved Brand Is My Secret to Looking Chic and Staying Warm This Winter
I still remember walking into COS for the first time with my mom in 2015. We both loved how minimal and timeless the pieces felt. I had my…
Fashion
EXCLUSIVE: Yang Mi Is Prada’s Newest Brand Ambassador
MI TIME: Chinese actress Yang Mi has been named Prada‘s latest brand ambassador. The 39-year-old has appeared in around 70 films and…
Lifestyle
Michael Jordan Continues to Inspire Jordan Brand, FNAA 2025’s Brand of the Year Award Winner
“Being part of this family means so much to me. Jordan Brand has shaped sport culture for decades and continues to exhibit excellence at…
Business
People love this company’s automatic espresso machines. Can these new accessories make it an everything coffee brand?
As the “fourth wave” of coffee begins to take shape, companies that are embracing modern—and, increasingly, automated—coffee making are…
Culture
Mark Messier’s Game 7 Brand Expands Into NHL Apparel
Hockey fans are a hardy bunch. So it shouldn’t have been a surprise to find dozens of them lined up outside the NHL Store in Manhattan…
News
Scrubs brand Figs launches nonprofit to help ‘awesome human’ healthcare workers thrive
To Trina Spear, cofounder and CEO of medical apparel brand Figs, change for the healthcare industry has to start with a focus on…
News
This ‘made in’ label could give Europe’s brand a boost
As the U.S. and China battle over technology, tariffs, and global influence, one question still looms for Europeans: what is Europe’s…
Culture
EXCLUSIVE: Dior Names U.S. Rapper 070 Shake as Brand Ambassador
SHAKE IT UP: Dior has named U.S. rapper 070 Shake as its latest brand ambassador. The “Escapism” singer, born Danielle Balbuena, joins the…
Fashion
Fendi Chief Communication Officer Cristiana Monfardini Exits Brand
FENDI EXIT: Fendi‘s longtime chief communication officer Cristiana Monfardini is exiting the Rome-based house, WWD has learned. “After 20…
Fashion
EXCLUSIVE: Dior Names Thai Stars Lingling and Orm Brand Ambassadors
THE POWER OF TWO: Dior has named Thai actresses Sirilak Kwong, better known as Lingling, and Kornnaphat Sethratanapong, nicknamed Orm, as…
Beauty
This Viral Nail Polish Brand Is So Good I Bring It to the Salon With Me—My 17 Top Shades
Before I discovered luxury nail lacquer brand Mooncat, my manicures were starting to veer into "boring" territory. Don't get me wrong; I…
Business
How to be a multidimensional leader—without sacrificing your personal brand
Most personal branding advice assumes you’re one thing. But what if you’re not? What if you’re a strategist and an artist, a CEO and a…
News
Dr. Marnie Nussbaum Renames, Refreshes Brand
Dr. Marnie Nussbaum’s skin care brand is getting a makeover. The dermatologist, who entered the market last year with a trio of…
News
John Oliver’s PBS auction leverages his own brand power for good
Inspired by the ongoing auction of Bob Ross paintings to raise money for public television, Last Week Tonight With John Oliver is putting…
News
Nio’s Firefly EV brand seeks growth in right-hand drive markets without tariffs
It will be marketed as premium in Singapore, avoiding a price war with domestic rivals Firefly, a compact electric vehicle (EV) brand…
Fashion
EXCLUSIVE: Song Kang Is Loewe’s Newest Brand Ambassador
SONG CONTEST: The K-wave continues: South Korean actor Song Kang has been tapped as Loewe‘s latest brand ambassador. The Spanish luxury…
Lifestyle
L’Oréal Backs Chinese Clean Beauty Brand Lan
Adding to its growing portfolio of Chinese brands and startups, L’Oréal has announced a minority investment in Lan, a Hangzhou-based clean…