Business
Startups Must Stop Skimping on Branding
Founders tell me they can’t afford branding. I say they can’t afford weak branding. If you’re building something that could be your life’s…
Tag
Branding
Culture
6 things founders misunderstand about personal branding
If you’ve spent any time on LinkedIn, you’ve probably had the same thought many founders have: “Do I really need to become a content…
Business
Singapore bets on K-pop’s soft power for long-term tourism and branding gains
Upcoming BTS concerts expected to lift tourism, though economic impact may be shy of Taylor Swift’s Eras tour effect Exclusive concert…
News
Branding and logo for Great British Railways unveiled
Michael Sheils McNameeBusiness reporter The government has unveiled its branding for Great British Railways (GBR), marking a step forward…
Business
Autodesk’s CMO breaks down the branding lessons from Sydney’s Sweeney’s jeans commercial and Cracker Barrel’s rebrand
Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy…
News
Jack Schlossberg is branding a next-gen Kennedy campaign
Jack Schlossberg announced he’s running for Congress. And instead of using his last name in his campaign logo, the 32-year-old—born John…
Lifestyle
Michael Jordan’s ‘Black Cat’ Air Jordan 4 Is Coming Back With Nike Air Branding for the First Time
One of the year’s most anticipated sneaker releases is almost here. After months of early leaks and low-resolution imagery, the Air Jordan…
News
With Zohran Mamdani, have progressives found their counter to MAGA branding?
Amid a crowded field of candidates, New York mayoral candidate Zohran Mamdani has managed to cut through the clutter—with a campaign…
Lifestyle
Virgil Abloh’s Highly Anticipated Air Jordans Are Returning With New Branding
The late Virgil Abloh’s legacy is currently being celebrated in Paris with the “Virgil Abloh: The Codes” exhibition at Grand Palais…
Business
Why Branding Matters in a World of Endless Options
As a brand owner, I understand the struggle of juggling multiple marketing initiatives with limited resources. The question often arises:…
News
Trump wants to rename the Defense Department. Is he ready for the branding backlash?
In an era of quiet, subtle brand refreshes, Trump is embracing a full-on rebrand with an executive order that seeks to rename the single…
News
Successful branding campaigns require a human touch
When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos,…
Lifestyle
American Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are Mixed
After more than a week of near-nonstop scrutiny on social media, in the mainstream media and among consumers, American Eagle Outfitters…
News
This is what happens when you give the world’s biggest nerds a chance at branding
When Mark Zuckerberg recently announced his grand plans to build enormous data centers in Ohio and Louisiana, two things stood out. First…
Business
These branding wizards revolutionized nonprofit design—and now they’re starting their own agency
While working as a creative director at the nonprofit Charity: Water, Tyler Riewer kept getting variations on the same question from other…
Fashion
Sean Combs’ Daughters Reveal Fashion Plans – and Branding Specialists React
Days after their father Sean Combs was acquitted of sex trafficking charges but was convicted of two counts of transportation to engage in…
News
How AI is making the invisible visible in branding
In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like…
Culture
Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The…