Lifestyle
Summer Fridays Expands Lip Category With Flushed Lip Stain and SoftLine Lip Liner Launch
Following the success of Lip Butter Balm, Summer Fridays is diving even deeper into the lip category this year. The brand, cofounded by…
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Business
Feminine Care Is Soaring on TikTok Shop – Meet the Top 10 Brands Driving the Category
TikTok Shop’s beauty boom is turning into a wellness one, too. Data from Charm.io shows that feminine care was the number-two beauty…
Lifestyle
ERL Set to Release Shearling-Filled Mules as Its Footwear Category Continues to Grow
ERL is expanding its footwear category again with the launch of a new slip-on style. Called the Vamp Mules, the new shoe by the Venice…
Business
Saucony Continues to Lead Growth at Wolverine as Running Category Dominates Market
Wolverine Worldwide continued to see its turnaround efforts bear fruit in the third quarter. The Rockford, Mich.-based footwear company…
News
Hurricane Erin rapidly intensifies to category five storm
Hurricane Erin has rapidly intensified into a category five hurricane, packing maximum sustained winds of 160mph (260km/h). National…
Celebrity
BAFTA Opens International Category to All Voters for 2026 TV Awards
GLOBAL GAMBIT BAFTA has opened entries for its 2026 television awards, revealing a significant rule change that will see all 6,000 TV…
Beauty
EXCLUSIVE: Byoma Breaks Into Acne Category With Blemish Range
Byoma, the barrier health-focused skin care brand, has its sights set on a new need state. The brand is launching a range of six products…
Fashion
Antonio Marras Debuts Underwear Category With a Genderless Capsule Collection
NEW CATEGORY: Antonio Marras debuted underwear during Milan Men’s Fashion Week. The brand presented its first underwear genderless capsule…
Business
Implementing AI in the Beauty Category to Scale With Speed
AI isn’t just a buzzword. It’s an industry-wide transformation. At WWD’s annual Beauty CEO Summit, David Greenberg, chief executive…
Lifestyle
EXCLUSIVE: Maesa Is Entering Intimate Wellness Category With New Brand Niches & Nooks Launching at Target
Maesa is entering the intimate wellness category. On Sunday, the incubator is launching its first intimate wellness brand Niches & Nooks,…
Lifestyle
How Hydration Became the Sexiest Category in Wellness, From Electrolyte Powders to Collectible Stanley Cups
It might be a vital habit as old as time, but staying hydrated has officially become sexy. The emergence of new brands, TikTok trends and…
Business
EXCLUSIVE: Quay Relaunches Optical Eyewear Category With Focus on Expanded Distribution
Quay is putting a bigger focus on its optical eyewear category. The Australian eyewear brand is relaunching its optical category this…
Style
Black Friday Spending by Category
Black Friday is that time of year when everyone seems to lose their minds over sales. It’s like a shopping frenzy, with folks lining up at…