Lifestyle
E.l.f. Beauty Cofounder Scott-Vincent Borba to Become a Catholic Priest
After building a multimillion-dollar brand and exiting the beauty world several years ago, Scott-Vincent Borba will soon be ordained as a…
Tag
E.l.f
Culture
E.l.f. Beauty Raises 2026 Forecasts as Rhode Breaks Records and New Super Bowl Campaign Debuts
E.l.f. Beauty has lifted its full-year forecasts on the top and bottom lines after a better-than-expected third quarter. The beauty…
Beauty
H&M and E.l.f. Team Up on Limited-edition Fragrance Line
After more than two decades of operation, E.l.f. is making its first foray into fragrance with H&M. In a new collaboration titled “Make It…
Business
E.l.f. CEO Tarang Amin reflects on a tumultuous 2025
Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter…
News
Why are people mad at E.l.f. Beauty? The Matt Rife controversy, explained
In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers…
Lifestyle
E.l.f. Beauty Expands Global Footprint With Sephora
E.l.f. Beauty is working toward covering all the bases when it comes to retail. After a successful launch in Sephora Mexico, the mass…
Business
E.l.f. Beauty Sees Higher Conversions With This AI Shade Finder
IlluminateAI, a Santa Cruz, Calif.-based start-up, looks to redefine how beauty brands approach product recommendations in the digital…
Business
Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f Beauty Acquired the Brand for $1 Billion
The acquisition of Hailey Bieber‘s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48…
News
How E.l.f. is using humor and hard data to push for boardroom diversity
Before launching a viral campaign that would jolt corporate boardrooms, E.l.f. Beauty faced a familiar problem: a lack of data—and an even…
News
Leading for Change: Inside the Fight to Diversify the Boardroom with E.l.f. and Oberland
Featuring Kate Charles, Chief Strategy Officer and Laurie Lam, Chief Brand Officer, E.l.f. Beauty Moderated by Kc Ifeanyi, Executive…
Business
E.l.f. Beauty to acquire Rhode, Hailey Bieber’s skincare brand, in $1 billion deal
E.l.f. Beauty (NYSE: ELF) announced on Wednesday that it has signed a definitive agreement to acquire Rhode, the beauty brand founded by…
Business
E.l.f. Beauty Sees Strong Q3 Sales, but Adjusts Full-year Forecast After Soft January
E.l.f. Beauty surpassed Wall Street’s top-line forecasts in the third quarter, but lowered its full-year forecast on the back of a…
News
How Companies Like Target, E.l.f. and Levi’s Are Responding to Trump’s Anti-DEI Campaign
If retailers are good at anything, it’s knowing which way the wind blows. They spend all day, every day trying to figure out what…