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Elf Beauty

E.l.f. Beauty has lifted its full-year forecasts on the top and bottom lines after a better-than-expected third quarter. The beauty…

After more than two decades of operation, E.l.f. is making its first foray into fragrance with H&M. In a new collaboration titled “Make It…

We live in an era of unprecedented change, and the imperative to act is clear. Those who keep pace win; those who don’t are often…

LONDON — Rhode’s Hailey Bieber and Lauren Ratner are taking their billion-dollar beauty brand into new territory outside North America.…

Never has there been a more exciting time to be in the beauty business — or a more complex one. From the biotech boom to the…

E.l.f. Beauty is working toward covering all the bases when it comes to retail. After a successful launch in Sephora Mexico, the mass…

On Tuesday evening, astronaut and activist Amanda Nguyen invited and hosted the first gathering of all-women astronauts in history at the…

E.l.f. Beauty surpassed Wall Street’s top-line forecasts in the third quarter, but lowered its full-year forecast on the back of a…

Melissa Hobley, Tinder’s chief marketing officer, is always learning and experimenting — matchmaking new brands with the app through…