Lifestyle
Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Tag
Gen
News
It’s never been harder to dress for work. Just ask Gen Z
When Arturo Polichuk got his first college internship in September 2020, he was introduced to corporate life via virtual onboarding and…
Business
What Market Basket’s labor tension reveals about Gen Z
“Honestly, I don’t even remember the 2014 situation. It just seems like it’s asking a lot of the employees. Why’s it on us?” — Gen Z…
Lifestyle
EXCLUSIVE: Hally Hair Partners With Sour Patch Kids to Launch a Glow in the Dark Accessory Collaboration for Gen Z
Hally Hair is bringing an edible surprise to all Gen Z ravers and concert enthusiasts. The accessories and hair dye company, founded by…
News
AI influencers are shaping Gen Z’s shopping habits
According to new research from Whop, a marketplace for digital products, one in three Gen Z consumers now make purchasing decisions based…
Celebrity
FX’s Gen Z Coming-of-Age Comedy ‘Adults’ Still Has a Lot of Growing Up to Do: TV Review
If you can name a show about young people trying and struggling to establish themselves in a big city — “Friends,” “Girls,” “New Girl,”…
News
Gen Z is willing to sell their personal data—for just $50 a month
Rather than clocking in at a Saturday job or selling old clothes for quick cash, Gen Z has another side hustle up their sleeve: selling…
Fashion
Gen Z is turning to ChatGPT for outfit advice
With around 1 billion searches on ChatGPT each week, Gen Zers are increasingly turning to AI to solve a daily dilemma: what to wear. Last…
News
These are the fastest growing industries for Gen Z
LinkedIn just released its 2025 Grad Guide highlighting the fastest-growing cities, industries, and job titles for new workers with and…
Business
Gen Z and Millennials Are Redefining What Items Are ‘Necessities’ Amidst Economic Uncertainty
A cost-of-living crisis is hardly new territory for Millennial and Gen Z Americans as a new cloud of uncertainty hangs over the state of…
Lifestyle
Icons Only: From Royalty to Gen Z, Longchamp's Le Pliage Is the Ultimate "It" Bag
There are It bags. And then there are classic forever bags. Longchamp’s Le Pliage, somehow, manages to be both. It’s part quiet luxury,…
Fashion
I’m a Gen Z Fashion Editor—The One Millennial Top Trend I Always Get Compliments on
As London’s grey skies melt away into blissfully hot days, I’ve begun thinking about how I can update my winter wardrobe into more…
News
‘Tagle core’ goes viral on TikTok as Gen Z swoons for pope contender who sang John Lennon’s ‘Imagine’
A cardinal of the Catholic church going viral for singing John Lennon’s “Imagine” was not on this year’s bingo card. Pope Francis’s…
Business
Who is Aaron Parnas? He’s the guy breaking news to Gen Z
If you’re not on TikTok, you may not have heard of Aaron Parnas. But for many young people across the U.S., he’s a prominent political…
Business
Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers
On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film,…
Business
Gen Z’s lifestyle is reshaping the rental market
The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share…
Business
Unlocking Gen Z’s Potential: How Brands Can Thrive With the Most Influential Generation
Two new reports, one from Ogilvy Consulting and another from Emarketer, shed light on Gen Z preferences and work/life situations, which…
Business
Retirees should build nest egg of at least S$550,000 for ‘conservative’ needs, but Gen Zs, millennials could fall behind: DBS
BY 2030, a 65-year-old retiree would need a nest egg of at least S$550,000 to meet expenses based on “conservative needs” for 20 years.…
Business
How Gen Z mom gets revenge on noisy neighbors applauded: "Had enough"
A mom decided to take creative steps to combat her noisy neighbors after she had asked them multiple times to keep the disturbances down.…
News
Ex-Trump supporting Gen Z man has warning for Democrats
A young man who was raised politically conservative and ended up on the left has issued a warning to Democrats. Preston Mason, 22, grew up…
Lifestyle
Gen Z woman sees dog being surrendered at shelter, decides to step in
There wasn't a dry eye left on the internet after a woman shared a video about meeting and adopting a dog who was about to be surrendered…