Beauty
Goop Is Getting In on NAD+ With Latest Moisturizer Launch
Goop’s beauty brand is expanding, in more ways than one. The company, which spent 2025 expanding into Ulta Beauty stores and doubling down…
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Goop
Beauty
EXCLUSIVE: Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta Stores Nationwide
Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new phase as it rolls out across 800 Ulta Beauty stores…
Lifestyle
Goop Opens 7th Permanent Store in Aspen, Embracing Alpine-inspired Design and Community Integration
Goop, the lifestyle brand founded and helmed by Gwyneth Paltrow, has landed in Aspen. The company will open its seventh permanent retail…
Fashion
Goop Continues Fashion Momentum With G. Label April Collection
Last fall, Gwyneth Paltrow’s Goop business restructured to focus on three growth pillars — fashion, beauty and food — after appointing…