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Just days after releasing the newest version of its more aggressive and lively super shoe for road racing, Hoka is unveiling another…
Were concerns over a slowdown in sales at Deckers Outdoor Corp., the parent of the Ugg and Hoka brands, overblown? If anything, third…
Some on Wall Street continue to see Hoka growth, with Ugg trailing somewhat, as Deckers Brands gears up for its third quarter earnings…
Soles4Souls organized several holiday related activations this season in the spirit of giving back. On Dec. 11, the non-profit cohosted an…
Among the running shoe leaders, Hoka appears to be one of the November standouts cited by a few Wall Street analysts. Also doing well,…
When Iga Światek breezed to victory in this year’s Wimbledon women’s final, little mention was made of the head-to-toe On kit she was…
Shares for Hoka and Ugg parent company Deckers Brands surged 15 percent in after-market trading on Thursday after the footwear maker beat…
Hoka has tapped Paralympic gold medalist Grace Norman for a new global running campaign dubbed “Together, We Fly Higher.” Launched…
Dupe culture’s the trend, and there may not be much that brands can do about it. The latest example is a pair of Avia shoes that sold out…
What started as National Running Day in 2009, born from a collaboration among major U.S. running organizations, has since evolved into…
Jean-Luc Diard isn’t quite ready to anoint Ahnu as the next Hoka, but he has high hopes. Diard is the mastermind and cofounder of the Hoka…
