Culture
Stop Selling Hype, Start Serving Real Value
Too many agencies try to sell smoke. They pitch gimmicks, hide behind shiny cars, and talk about secret sauces. The truth is simple: if…
Tag
Hype
Culture
Stop Confusing Hype With Real Brand Building
I’ve stood backstage at enough events to know the script. The lights hit, the music swells, and a famous name gets repeated like a magic…
Business
Data Beats Hype In Ecommerce Decisions
I’m Erik Huberman, and I believe bold decisions should start with hard data, not headlines. The ecommerce market has been noisy. Hot takes…
Business
The people we left behind: Tech layoffs, AI hype, and a misplaced future
If you opened a tech newsletter or even the internet in early 2026 and thought you’d stepped into a dystopian screenplay, or you are the…
Business
The AI Hype Index: Grok makes porn, and Claude Code nails your job
If you want to get a handle on all that, don’t expect any help from the AI companies—they’re turning on each other like it’s the last act…
Business
How the right projects outlast AI hype
The enterprise world is awash in AI optimism. Boardrooms buzz with talk of transformation, and budgets swell to accommodate the latest…
News
The Download: cut through AI coding hype, and biotech trends to watch
Quote of the day “I am very annoyed. I’m very disappointed. I’m seriously frustrated.” —Pfizer CEO Albert Bourla tells attendees at a…
News
Trump Picks the Weirdest Moment to Hype Up His New Ballroom
“It’s too bad that the Ballroom hasn’t completed because, if it were, it would be PACKED,” Trump continued. “We apologize to those Oil…
News
The Download: the worst technology of 2025, and Sam Altman’s AI hype
Welcome to our annual list of the worst, least successful, and simply dumbest technologies of the year. We like to think there’s a lesson…
News
The Download: why 2025 has been the year of AI hype correction, and fighting GPS jamming
I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology. 1 The Trump administration has…
News
The AI Hype Index: The people can’t get enough of AI slop
Separating AI reality from hyped-up fiction isn’t always easy. That’s why we’ve created the AI Hype Index—a simple, at-a-glance summary of…
News
Milky Toners Are All Over the Internet, But These 12 Are Worth The Hype
Some people call them milky toners. Others call them milky essences. Some even call them skin milks. Regardless of their multiple, rather…
News
The Ashes 2025-26: Australia's Steve Smith falters after the hype of facing England
That the 24 hours before the first Test were entirely focused on Smith was completely of his own making. Pre-planned and pre-mediated, he…
Lifestyle
Reclaim women’s health from wellness hype
Imagine this: You’re scrolling online late at night and with just a few clicks, you can order gummies that promise to boost your sex…
News
Don’t believe the hype about college mayhem
It’s been a long, hot summer for America’s universities. Columbia, accused by the Trump administration of violating Title VI of the Civil…
Business
The AI Hype Index: Cracking the chatbot code
Separating AI reality from hyped-up fiction isn’t always easy. That’s why we’ve created the AI Hype Index—a simple, at-a-glance summary of…
Lifestyle
The Paris Texas Recipe to Keep the Hype — And Heels — High
MILAN — Flats, flip-flops, preppy loafers and retro-tinged slim sneakers might be all the rage at the moment, but never underestimate the…
News
The Download: Google’s AI energy use, and the AI Hype Index
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.…
Business
The AI Hype Index: AI-designed antibiotics show promise
Separating AI reality from hyped-up fiction isn’t always easy. That’s why we’ve created the AI Hype Index—a simple, at-a-glance summary of…
News
ICE Uses D.C. Takeover Video to Hype Up Fascism
WUSA9 reported Sunday that restaurants in the nation’s capital saw a more than 25 percent dip in reservations in the days after Trump…
Business
Moses Itauma vs Dillian Whyte: Time to believe the hype? Young Briton hits big stage with Saudi Arabia fight
Most 20-year-old boxers would be building towards national and European titles - former heavyweight champion Tyson Fury was 21 when he won…
Business
Rio Ngumoha raises first-team hype with Liverpool goal at Anfield
Ngumoha, who turns 17 later this month, shone again in pre-season to get fans wondering if he could be part of the first team this year.…
News
The AI Hype Index: The White House’s war on “woke AI”
Separating AI reality from hyped-up fiction isn’t always easy. That’s why we’ve created the AI Hype Index—a simple, at-a-glance summary of…
Business
Stablecoins inspire hope, and hype, in Hong Kong
Stablecoin excitement has gripped Hong Kong as the city prepares to launch a licensing system for the less volatile type of…