Lifestyle
The Power of the Media Voice Perseveres, According to Launchmetrics Study
The Media Voice continues to be one of the fashion industry’s most defining voices. That’s according to a new study by Launchmetrics that…
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Launchmetrics
Lifestyle
Launchmetrics Unveils AI-powered Tools to Decode Brand Perception
Being at the “center of culture” and “a part of the conversation” is a kind of marketing holy grail. Every click, post, repost, short…
Fashion
Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture
The enormous impact of brand ambassadors — whether they are influencers, celebrities or athletes — on culture and the fashion industry was…
Lifestyle
Rolex, Cartier, IWC Dominate Conversation at 2025 Watches and Wonders, Says Launchmetrics
MILAN — The 2025 edition of Watches and Wonders, held between April 1 and 7 in Geneva, generated $53.5 million in media impact value,…
Fashion
Thai Celebrities Added Firepower to Paris Fashion Week
It was another bumper Paris Fashion Week, the nine-day event from March 3 to 11 garnering $648.9 million in media impact value, a 53…