News
Nike just flipped its logo for LeBron’s son, Bronny James
Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week’s game against the Cleveland…
Tag
Logo
News
Trump designed a logo for ‘peace.’ It leaves out half the world
On January 22, President Donald Trump unveiled the logo for the Board of Peace, an international coalition his administration is forming…
Business
Honda’s futuristic new logo is ready for a ‘Tron’ cameo
Honda says its refreshed H logo represents a “second founding” for the company. Honda 2.0, then, is designed to look like it’s from the…
Business
Cracker Barrel reveals revenue forecast after 2025’s logo debacle
Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued…
News
Branding and logo for Great British Railways unveiled
Michael Sheils McNameeBusiness reporter The government has unveiled its branding for Great British Railways (GBR), marking a step forward…
Culture
Your Logo Should Feel Like A Religion
A logo is not a graphic. It’s a rallying point. I treat it like a symbol people can believe in, not just recognize. That’s the standard…
Business
Apple TV made its colorful new logo in a delightfully old-school way
To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage,…
Culture
UK gambling ads with Lewis Hamilton and Chelsea logo banned over children influence
Gambling advertisements featuring Formula 1 racing driver Lewis Hamilton and the Chelsea football club logo have been banned in the UK…
News
How Sun Day turned its logo into a protest sign
Earth Day is getting a sequel—and it comes with an unusually engaging logo. Founded by environmentalist Bill McKibben and Earth Day…
Business
Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand…
Business
Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly…
News
Cracker Barrel sticks to old logo after social media backlash
Cracker Barrel said on Tuesday that it will stick with its decades-old logo, scrapping plans for a new one following social media…
News
You Knew It Was Coming: Trump Has Thoughts on Cracker Barrel Logo
The order continues: “Each law enforcement agency that is a member of the D.C. Safe and Beautiful Task Force, as well as other relevant…
Fashion
Nike Officially Announces Caitlin Clark Will Get a Signature Sneaker, Reveals Her Personal Logo
Nike has officially confirmed what has long been assumed: Caitlin Clark is a signature athlete, and her debut sneaker will release in…
News
For his rematch with Zohran Mamdani, Andrew Cuomo got a brand-new logo
New York City mayoral candidate Andrew Cuomo recently unveiled a new campaign logo at a press conference that was designed like his…
News
The designer behind the iconic ‘everyman’ PBS logo sees the irony in its demise
You’ve seen the PBS logo in the news a lot lately. The current logo—three facial silhouettes in white and blue—has remained largely…
News
After almost 20 years, Goodreads has a new logo fit for Booktok
Goodreads just got its first-ever logo redesign, and it’s taking a page straight out of BookTok’s aesthetic catalog. Since the book…
News
How Kroger designed its catchy new sonic logo
What does Kroger’s brand sound like? Until recently, no one knew. And then on June 25, the grocery behemoth (which includes regional…
News
This simple shape turned the Coca-Cola logo into a timeless icon
Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola”…
Business
Bentley modernized its logo without pulling a Jaguar
Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding…
News
This hidden detail in the Milwaukee Brewers logo was worthy of a ‘Jeopardy!’ clue
Two hidden letters embedded inside a Major League Baseball team’s logo were clues on Jeopardy! And if you didn’t know their secret meaning…
Business
A16z’s new Ayn Rand-style logo is the perfect embodiment of its Trumpian ethos
Andreessen Horowitz is done being another innocuous techie brand. Gone are the sans serif minuscules (lowercase letters) of its old a16z…
Culture
Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The…
Fashion
Twitter's Iconic Bird Logo Flies Away to New Owner in High-Profile Auction
Twitter's famous bird logo has found a new home. The well-known sign, once perched on the company's old San Francisco headquarters, has…