News
A’ja Wilson Now Has a Nike Signature Shoe. Why Did It Take So Long?
A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the Women’s National Basketball Association.…
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Nike
News
Nike, Adidas call on Trump to exempt footwear from tariffs
A trade association representing footwear producers has asked the Trump administration to consider tariff exemptions for its products,…
Culture
Nike Releases Lebron James ‘Monopoly’ Signature Sneakers for the Board Game’s 90th Anniversary
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.…
Fashion
Nike Releases New Air Jordan 11 Retro Low ‘Bred’ Sneakers
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.…
Business
Nike set to build out new Shanghai studio in China push
Nike is opening a new creative studio in Shanghai as the world’s largest sportswear company pumps investment into one of its most crucial…
News
China suppliers mock tariffs with Nike, Lululemon deals on TikTok
TikTok users in the US are being inundated with videos from Chinese influencers encouraging American buyers to overcome punitive Trump…
Lifestyle
Under Armour’s New Courtside Collection Bridges Performance and Style
It’s no surprise that the big sports brands embrace competition — it’s part of their DNA. So as Lululemon and Alo continue to make inroads…
News
Retailers Rush to the Tariff War Room, But Wait to See What Comes Next
President Donald Trump’s “Liberation Day” tariffs have sent fashion’s C-suites to the war room. Right now leaders are still planning,…
Business
Forget Adidas, New Balance or Nike for a Sec—I'm Buying These High-Street Trainers While They're Finally In Stock
There's a time and place for big-name trainers. The viral Adidas Sambas or New Balance 530s are ones that I not only own and love but also…
Culture
Tennis's Next Big Star, Mirra Andreeva, Told Me About Working With Nike and Rolex at 17 Years Old
To say that 17-year-old Mirra Andreeva is having a great start to the year would be the tennis world's biggest understatement. In…
Business
Nike sales beat estimates in new CEO’s first full quarter
CEO Elliott Hill is attempting to guide the company back to growth after a difficult year of falling sales and corporate layoffs Nike’s…
Business
Analysts Give Nike Skims Deal a Thumbs-up — With Some Reservations
Nike is looking to Kim Kardashian to help it right its ship — and Wall Street appears to approve. On Tuesday, the Oregon-based sports…
Fashion
Nike Drops New Air Jordan 1 Retro ‘Black Toe’ Sneakers: Here’s Where to Get A Pair Online
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.…
Culture
Nike Launches ‘So Win’ T-Shirt as First Super Bowl Ad in 27 Years Airs, Dedicated to Women’s Sports
Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar‘s triumphant halftime show featuring SZA at the Super…
Business
Nike results beat low expectations; CEO warns turnaround will be a slog
NIKE’S results beat modest estimates on Thursday (Dec 19) and its shares jumped briefly, but the company soon dashed investor hopes and…
Business
Foot Locker to emphasise newer Nike styles at stores amid soft demand for its shoes
FOOT Locker executives said on Wednesday (Dec 4) that they are working closely with Nike to emphasise its newer styles, including Vomero…
Business
Nike to shut down virtual sneaker label RTFKT under new CEO
NIKE is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new…