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Pantone

Noir . Smoke . Taupe . Sand . Cream . Butter . Sage . Mist The vision was understated, organic elegance with a distinctly residential…

Pantone has been taken to task by some media outlets, and more critics on social media, for choosing “Cloud Dancer” — a version of white —…

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Wars rage, tariffs rise and fall, and consumer sentiment wanes. But don’t expect a gloomy consumer sentiment to put a damper on the…

Allbirds is dipping its toes into color with a new assortment of its Wool Cruiser model. The footwear company is offering a complete…

This is embargoed until 5 am EST Tuesday. WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous…

Although a team of California scientists have discovered what is being called a new color, it may be a while before it winds up in any…