Beauty
How to Layer Perfume: 5 Effortless Steps to Build a Signature Scent
Ever wondered how to layer perfume so it actually becomes your signature scent instead of just another bottle on the shelf? Every It girl…
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Perfume
Beauty
How Perfume Notes Work Through the 3 Layers of a Scent
If you have ever sprayed a scent in store, loved it instantly, then felt unsure an hour later, you are not imagining things. That, my…
Beauty
These Best-Selling Bodycare Products Smell So Good, Wearing Perfume Is Optional
There's a very specific kind of flex I've become obsessed with lately: smelling incredible without actually wearing perfume. Don't get me…
Beauty
From Tom Ford to Le Labo, I've Scrolled for Hours to Find All of the Best Black Friday Perfume Deals
These Black Friday perfume deals were last updated on 27th November at 16:00. When Black Friday rolls around, you'll usually find me…
Beauty
French Women Swear by This Perfume Brand for Expensive-Smelling Scents
Has anyone else noticed that most of the best perfume brands on the market are French? The Parisians certainly know what they are doing…
Beauty
The 45+ Gifts for Every Type of Woman: From Gucci Perfume to a Compost Caddy
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.…
Beauty
Looking for a Perfume That Makes a Statement? I've Found the "Ones"
There are perfumes that sit close to the skin, whispering gently as you move through the day, and then there are perfumes that well...…
Beauty
Phlur's New Cherry Stem Perfume Smells Like a Sultry Cocktail—Here's Why It's My #1 Fall Fragrance
Phlur is one of my all-time favorite fragrance brands. I love its minimalist aesthetic. I love its emphasis on storytelling through scent.…
Beauty
This Under-the-Radar French Perfume Wins More Compliments Than Any Other
After over 12 years in the beauty industry—as a journalist, facialist, consultant and head of beauty buying at Liberty London—I’ve seen…
Beauty
Tired Of Smelling Like Everyone Else? This Perfume Note Is So Unique, It's an Instant Compliment Magnet
Fashion-obsessed folk would call labdanum perfumes the olfactory equivalent of a leather jacket—a capsule piece that ties everything…
Beauty
Rare Beauty's New Perfume Is All My Group Chat Can Talk About—Here Are My Honest Thoughts
In case you missed it: Rare Beauty debuted its first fine fragrance, Rare Eau de Parfum—a warm, vanilla scent with a hint of spice. My…
Beauty
This Iconic Summer Perfume Always Brings Out My Yacht-Party, Island-Hopping Alter Ego
Few things in life get me as excited as one of the best summer perfumes. I'm not sure what it is about summer scents, but they can…
Beauty
Boujee on a Budget: These Perfume Dupes Are Seriously Undetectable!
Smelling good is an all-year affair, but during the summer, when sweating is more common, bathing in perfume can become a regular…
Beauty
Giambattista Valli Resort 2026: A Perfume of Marrakech
Giambattista Valli travels to Morocco so frequently, its medinas, spice markets, gardens and flower stalls have practically become…
Beauty
How to Make Perfume Last Longer: A Guide
Summer is basically here (especially if you live in the South!), which means long days, warm nights, and—unfortunately—a whole lot of…
Beauty
What Happens When a Playwright’s Perfume Addiction Goes Too Far?
Charlotte Ercoli’s newest film opens with a scene that will likely feel familiar: a messy apartment and a suitcase that remains unpacked…
Beauty
Voluspa Launches Luxe Perfume Collection: 7 Scents to Express Yourself
Voluspa is introducing perfume. It’s a relaunch for the California-based company — known for its candles, diffusers and home scents. After…
Beauty
In 2025, SPF Can Be Perfume, Too
The perfume boom has officially reached the SPF category. On the heels of the fragrance mist craze — Circana reports sales of body and…
Beauty
This Little Havana–Inspired Perfume Is the TikTok Sensation I'll Be Wearing All Season
We're no strangers to luxury fragrance houses here at Who What Wear. In fact, we make it our business to try pretty much all of them to…
Beauty
This Is the Chic, Under-the-Radar Perfume Sofia Richie Has Been Wearing in 2025
It’s an undeniable fact that Sofia Richie Grainge knows great perfume. From her long-standing love for Jo Malone scents to her supposed…
Beauty
Borsalino Reintroduces Fragrances Under New Licensing Deal With Perfume Street
MILAN — On the heels of its eyewear debut with a capsule line presented at Mido last week, Borsalino has re-entered the world of…