Fashion
Christmas Eve Concert at Trump–Kennedy Center Canceled after Host Pulls Out in Protest of Rebrand
A jazz concert planned for Christmas Eve at the Trump–Kennedy Center had to be canceled on Wednesday after the longtime host of the annual…
Tag
Rebrand
Business
Autodesk’s CMO breaks down the branding lessons from Sydney’s Sweeney’s jeans commercial and Cracker Barrel’s rebrand
Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy…
News
Trump’s Terrifying, Self-Serving Rebrand of Political Violence
It was no doubt inconvenient for the current administration for two of the claims Trump most often deploys to legitimize his hold on…
Business
BMW’s new rebrand is so quiet you might miss it
BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW…
News
Blank Street’s rebrand is full-on matcha core
Blank Street started in 2020 as a coffee shop operated out of a single cart in Williamsburg. Just five years later, it’s a chain with more…
News
Trump to rebrand Pentagon as Department of War
US President Donald Trump is directing that the Department of Defense be known as the Department of War. He will sign an executive order…
News
Trump will seek 'Department of War' rebrand for Pentagon
President Trump will rename the Department of Defense to the Department of War through executive action, a move he's been hinting at for…
Business
EXCLUSIVE: Laser Facial Company Skin Laundry Is in Rebrand Mode, With a Fresh Aesthetic and New Treatments
Skin Laundry is entering a new era. The company, best known for its laser facials, is undergoing a brand refresh, complete with a new…
Celebrity
MSNBC Rebrand to ‘MS NOW’ Draws Derision, Confusion
Left-wing cable network MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism. The rebranding announcement…
Business
Kirkland’s Home is closing dozens of stores in new rebrand, adding to list of retailers shutting locations in 2025
Dozens of Kirkland’s Home stores will close as part of the retailer’s recently announced rebranding efforts. Some existing stores will be…
Business
Alibaba movie unit’s pivot, rebrand bring US$2 billion value gain
DAMAI Entertainment Holdings, formerly Alibaba Pictures Group, is shifting its focus from movies production to faster-growing…
Fashion
Apple to rebrand its device operating systems to mark major overhaul
Apple is planning the most sweeping change yet to its operating system names, part of a software overhaul that extends to all its devices.…
News
‘You got to be really careful what you tie your name to’: The Hawk Tuah girl is planning a rebrand
Haliey Welch, better known as the Hawk Tuah girl, is ready for a rebrand. After being thrust into the spotlight in 2024, thanks to her…
News
Dell unveils Apple-like rebrand in bid to make PCs cool again
DELL Technologies is re-branding its personal computers (PCs) in a manner reminiscent of Apple’s naming conventions in an effort by the…
Business
Cromwell E-Reit to rename and rebrand, following completion of 280 million euro manager buyout
CROMWELL European Real Estate Investment Trust (Cromwell E-Reit) will be renamed Stoneweg European Reit from Jan 2, 2025, with…