Fashion
From Prada to Zara, This “Ugly” Colour Trend is About to Be Spring’s Favourite Shade
Fashion has always had a weakness for an “ugly” trend. From the once-mocked Maison Margiela Tabis, to last summer’s toe-separating flats,…
Tag
Shade
Lifestyle
Move Over, Black Tights—the Chicest People I Know Are Wearing This Expensive-Looking Shade Instead
As I've gotten older and gained a better understanding of what defines being "chic," I've realized that style lives in the details. The…
Lifestyle
Not Black, Not Grey—I Think Jumpers Look Most Expensive When They Come In This Elegant Shade
I've been a fashion editor for many years now, so I've spent plenty of winters pondering the colour trends that deliver season after…
Fashion
If You're Going to Wear Leggings in Autumn 2025, Wear Them in This Shade With White Trainers
Black and grey leggings are both versatile and chic options for wearing from Barrys Bootcamp or Forma Pilates to brunch. But if you want…
Fashion
Celebrities Have Forgotten About All-Black Outfits—They’re Head-to-Toe In this Expensive-Looking Shade Instead
Whenever I’m stuck on what to wear (read: most mornings when the clock is ticking and I’m running late), I reach for all black.…
Lifestyle
I Didn't Think This Shade of Shoe Would Work With a Butter Yellow Dress—Zoë Kravitz Proved Me Wrong
The butter yellow colour trend has been something of a whirlwind this season, sweeping through fashion crowds and adhering to every…
Lifestyle
I Never Really Considered Trainers Elegant Until I Spotted Them in This Grown-Up Shade
If you, like me, often default to trainers for their unparalleled comfort, you may also know they don’t always deliver in terms of…
Beauty
I Just Swapped My Classic Pink Pedicure for This Timeless Shade Instead—I'm Not Looking Back
Here at Who What Wear HQ, we recently made a discovery—the chicest women don’t just opt for a summer pedicure, they keep their toes in…
Business
E.l.f. Beauty Sees Higher Conversions With This AI Shade Finder
IlluminateAI, a Santa Cruz, Calif.-based start-up, looks to redefine how beauty brands approach product recommendations in the digital…
Lifestyle
Butter Yellow is Chic—But The Best Dressed People I Know Are Swapping It Out For This Elegant Shade
As we enter the final weeks of summer, I’ve been honing in on some colour trends that feel seasonally appropriate for these remaining…
News
How America Became Hostile to Shade
Like many young writers on the left with an interest in California, Bloch is clearly a disciple of Mike Davis, whom he interviewed and…
News
We designed shade out of our cities. We can design it back in
As I write these words, a heat wave is sweeping through Europe. Last month, a heat wave swept through the East Coast. Next month, a heat…
Beauty
The Celeb-Loved Hourglass Tubing Mascara Now Comes in a Surprisingly Versatile Brown Shade
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In…
News
Treasury Secretary Scott Bessent throws shade at Elon Musk's plans for new political party
Treasury Secretary Scott Bessent downplayed Elon Musk's announcement that he is forming a new political party in response to President…
Beauty
Clinique’s New Nude Honey Almost Lipstick Is a More Versatile, Flattering Shade of the Brand’s Iconic ’90s Lip Product
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The…
Beauty
EXCLUSIVE: Desi Perkins Talks Dezi x Benefit ‘Tints Out’ Collaboration With Sunnies Designed for Peekaboo Blush Moments, New Benetint Dark Cherry Shade
Benefit Cosmetics and Dezi Eyewear have collaborated on a juicy new limited-edition kit featuring their signature products with tints done…
Celebrity
Selena Gomez's Date-Night Nail Polish of Choice? This Nostalgic £11 Shade of Cherry
We can always count on Selena Gomez for some serious nail inspo. Whether it's her luxurious peach-champagne Oscars manicure colour or the…