Business
Kareem Rahma and the Tyranny of Web Video Shows
Everything on the internet now is a “show.” No longer can we consider selfies, pithy text posts, or even monologues on front-facing…
Tag
Social media
Style
A.I. Is Making Influencing Even Faker
The virtual influencer is not, strictly speaking, new. In 2016, a C.G.I. avatar named Lil Miquela appeared on Instagram, presenting as an…
Lifestyle
All Hail the Seven-step PDRN Routine
It’s only fitting that 10 years after K-beauty introduced the seven-step skin care routine to the Western beauty lexicon, the category is…
Business
The Paradoxes—and Problems—of the Family-Vlogging Industry
“Like, Follow, Subscribe” is decently reported, if clunkily written; it lacks the legal and philosophical acumen of Leah A. Plunkett’s…
Style
The Captivating Derangement of the Looksmaxxing Movement
The “very objective” and “very well researched” taxonomy in question is the P.S.L. scale, named for three of the most infamous forums from…
News
Video: How ICE Is Pushing Tech Companies to Identify Protesters
new video loaded: How ICE Is Pushing Tech Companies to Identify Protesters The DHS is flooding social media companies with administrative…
Beauty
The Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
Popular as beauty dupes continue to be, the category’s most common targets don’t shift very often. What’s more, demand for dupe products…
News
ICE’s New-Age Propaganda
For this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka. Late last year, the White House’s social-media…
Culture
The Weirdly Refreshing Honesty of the Oscars of TikTok
For the longest time, I kept myself from joining TikTok. Social media, I figured, was already kind of a problem for me. I was heavily…
Style
The Extremely Online Bona Fides of “I Love L.A.”
In Sunday’s season finale of “I Love L.A.,” Los Angeles is blamed for getting between the show’s protagonist, Maia (Rachel Sennott), and…
Style
The Role of Doctors Is Changing Forever
Historically, medicine’s power rested on a specific kind of cultural authority—the ability to determine not only what diseases exist, who…
Lifestyle
Cool Blue Hues, Paleontologist Aesthetic, Glamoretti, Poetcore, Scent Stacking and More Are Set to Dominate 2026
As the year comes to a close, Pinterest has unveiled its latest “Pinterest Predicts 2026” report, looking at what’s “not-yet-trending” —…
Lifestyle
Pantone Responds to ‘Color of the Year’ Controversy
Pantone has been taken to task by some media outlets, and more critics on social media, for choosing “Cloud Dancer” — a version of white —…
Style
Now Watch Me Read
Performing personhood has perhaps never been as panoptical, and top of mind, as it is today. Social-media platforms prioritize the…
Lifestyle
Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
On TikTok Shop, an ecosystem of fast-growth, Black-owned beauty brands is taking shape. It’s a group that includes emerging brands — for…
.jpg)
Style
It’s Cool to Have No Followers Now
There are many ways to be big on social media, but they are not created equal. Maybe an account belongs to a popular brand or to a famous…
Beauty
Mikayla Nogueira’s POV Beauty Is Launching Makeup
Mikayla Nogueira is making her move into color cosmetics. Seven months after introducing her beauty brand, Point of View Beauty, in March…
Business
Unlocking Amazon’s Power for Beauty Brand Growth
What brands do off Amazon is equally as important as what they do on Amazon — “even if you’re off Amazon, you’re on Amazon.” That was the…
Beauty
Sephora Brands Dominate Online Skin Care Conversation, Data Shows
When it comes to skin care hype, Sephora appears to be on top. Data from CreatorIQ shows that in August, eight of the top 10 skin care…
News
There’s Too Much of Everything
The deluge of entertainment and information in our era is diluting our enjoyment. Source link
Culture
Amazon, Formula 1, Target and Pinterest Are Among the Top 50 Brands of 2025
As the year has continued to be a guessing game of who will reign supreme amid an uncertain market, Generation Z research and strategy…
Beauty
What Are Beauty Consumers Actually Asking ChatGPT?
The “ChatGPT” effect is rising fast in beauty. A new report from Spate shows that while Google still dominates the search engine market,…
Style
Charlie Kirk and Tyler Robinson Came from the Same Warped Online Worlds
Assassins and would-be assassins have become a sickeningly common feature of our polarized political landscape, and so have our rituals in…
News
Social Media Is Navigating Its Sectarian Phase
On September 1st, the author and statistician Nate Silver wrote a post on X diagnosing a new condition: “Blueskyism,” so named for the…