Fashion
The fashion trends women are actually wearing right now — not just on runways
Every morning brings the familiar struggle of staring at a full closet while feeling like there is absolutely nothing to wear. We see wild…
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Trends
Business
The 10 Beauty Brands That Ruled on Amazon in Q1
Amazon’s beauty business is fast-growing — even more so are its top-performing brands. First-quarter data from Navigo Marketing shows that…
Lifestyle
The French TV Show That Paints Celebs in a Good Light (Literally) Is Going Viral — Here's How to Stream From the U.S.
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In…
Lifestyle
From the Archive: London’s Nostalgia for 1950s American Style
The term “nostalgia” is more common in fashion than ever. In 1986, it was the 1950s that took over London club kids’ state of mind. The…
Beauty
Move Over Sandalwood, Fantasy-note Fragrances Are Perfume’s Next Big Thing
Roughly every five minutes, someone in the world spends $125 to smell like wilting lilac, petrichor and an encounter with Count Orlok, the…
Celebrity
EXCLUSIVE: Naturalizer Launches Shoe Capsule With Celebrity Stylist June Ambrose — Shop the Innovative Heels and Boot Hybrids Here
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Shop…
Lifestyle
Footwear Retailers Reveal What’s Selling Now & Predict the Hottest Looks for 2026
It’s a busy time for retailers. The fashion show and trade show seasons are in full swing, and store buyers are busy crisscrossing the…
Lifestyle
M&S Has Done it Again—6 Incredibly Chic Spring Shoe Trends to Shop Now
If there’s one thing our editors collectively agree on, it’s this: when Marks & Spencer gets shoes right, it really gets them right. And…
Celebrity
According to Jewelry Experts (and Me, a 2026 Bride), These Are the 5 Engagement Ring Trends to Know
Engagement rings have always been a reflection of the current moment couples are living in—but lately, they’re saying a lot more than “I’m…
Lifestyle
A Chic Parisian Just Told Me What Elegant Trends We Should Expect to See in 2026
My Instagram feed, which is overwhelmingly focused on fashion, likely comes as no surprise to anyone who knows me. Given my obsession with…
Lifestyle
Cloud Dancer Is Fine, But Gen Z Beauty Fans Are Claiming These Much Cooler Color Trends for 2026
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
No, Not Trainers—Stove Pipe Jeans Look Chicest With These Two Shoe Trends Instead
I don’t know about you, but the trainers in my wardrobe are getting far less airtime this season. Despite the steady stream of buzzy new…
Business
7 Chic Shoe Trends French Women Are Wearing With Jeans in 2026
If there’s one thing fashion people in the UK and in France can agree on, it’s the importance of owning a good pair of jeans. Easy to…
Lifestyle
Nobody Is Cooler Than ‘90s Kate Moss—3 Jeans Trends That Still Hold Up Today
Kate Moss has been a style icon of mine for as long as I can remember. And while her 2026 looks remain impossibly chic, it’s her ’90s…
Lifestyle
Jennifer Aniston 90s jeans trends
Above all else, I’m a jeans person. While I love sharp tailoring and playful skirts on others, my own daily uniform will always prioritise…
Lifestyle
5 Trends Cool European Women Are Wearing on Their Winter Vacations
After the hectic chaos of the holidays dies down and we settle into the new year, January kicks off winter-vacation season, and European…
Celebrity
Best Online Jewelry Brands to Shop at Nordstrom: From Celebrity-Worn David Yurman to TikTok-Viral BaubleBar
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In…
News
The Download: cut through AI coding hype, and biotech trends to watch
Quote of the day “I am very annoyed. I’m very disappointed. I’m seriously frustrated.” —Pfizer CEO Albert Bourla tells attendees at a…
Fashion
2016 Mania Has Arrived — Here Are 5 Fashion Trends From the Era That Are Actually Worth Reviving
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In…
Business
Wedding Industry Marketing Trends 2026: What’s Working Now
The wedding industry continues to evolve as couples plan differently, search differently, and book vendors differently than they did just…
Fashion
What Women Should Wear for Valentine's Day 2026: Chic Date Night Outfit Ideas From Nordstrom
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Shop…
Business
4 cybersecurity trends for business resilience in 2026
When I looked ahead to 2026, one issue jumped out in every conversation I had with business leaders: Resilience is buckling under…
Beauty
The Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
Popular as beauty dupes continue to be, the category’s most common targets don’t shift very often. What’s more, demand for dupe products…
News
The biggest brand trends coming in 2026
2025 was a year defined by buttholes and fury. AI companies, fueled by unlimited piles of cash, got in line with the same approach to…