Lifestyle
SickScience Debuts at Ulta Beauty
A year after its official launch, biotech skin care brand SickScience has landed a major retail partner. Starting Feb. 8, SickScience will…
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Ulta
Culture
Ulta Beauty Is Getting In on Sports With Own Athlete Roster
Ulta Beauty is getting in on beauty’s big sports bet. Coinciding with National Girls and Women in Sports Day on Wednesday, the retailer…
Business
Ulta Beauty’s Kecia Steelman on AI, Cultural Relevance, International and More
This is a new year, but for Ulta Beauty president and chief executive officer Kecia Steelman, it’s a continuation of her vision for the…
Lifestyle
Beyoncé's Cécred Becomes #1 Prestige Hair Care Launch at Ulta — Here's Exactly What to Shop From the Luxury Brand
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Best…
Business
Drmtlgy Joins Ulta Beauty’s Roster
Ulta Beauty is continuing to ride the dermatological skin care boom, adding Drmtlgy to its assortment. Beginning Dec. 26, the skin care…
Beauty
Mia Young Named SVP of Cosmetics at Ulta Beauty
Mia Young has been tapped as senior vice president of cosmetics at Ulta Beauty as chief merchandising and digital officer Lauren Brindley…
Business
Ulta Beauty Surpasses Q3 Expectations With $2.9B in Sales, Driven by Fragrance Boom and International Expansion
Ulta Beauty beat Wall Street forecasts on both the top and bottom lines in its third quarter, helped by fragrance, K-beauty and…
Lifestyle
10 Editor-Tested Ulta Black Friday Deals That Are Actually Worth Your Time
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. 10…
Culture
WAVES Film Bazaar 2025 Wraps With Awards for ‘Kakthet,’ ‘Ulta’ and AI Filmmaking Innovation
India’s premier film market concluded its five-day run in Goa with a closing ceremony on Nov. 24 that celebrated emerging voices in…
Business
Ulta Beauty Makes Middle East Debut With Kuwait Store, Plans Expansion in Dubai and Saudi Arabia
Ulta Beauty has landed in the Middle East. After debuting internationally in Mexico earlier this year, the Bolingbrook, Ill.-based beauty…
Beauty
Hailey Bieber-Approved Skincare Devices, K-Beauty Staples, and More—14 Products Quietly on Sale at Ulta RN
I get it, Halloween just happened. How is it possible that I’m already asking you to start thinking about holiday shopping? Well, there…
Business
EXCLUSIVE: Amika Breaks Into Ulta Beauty With New Retail Partnership
Hair care brand Amika has a new retail partner. The brand is expanding into all Ulta Beauty doors on Dec. 1, marking its second specialty…
Business
Ulta Beauty Surpasses Q2 Expectations, Raises Full-year Forecast Amid Space NK Acquisition and International Expansion
Boosted by its acquisition of British beauty retailer Space NK and shrugging off the end of its partnership with Target Corp., Ulta Beauty…
Lifestyle
How Ulta Beauty Is Defining the Intersection of Beauty and Wellness
Following the success of The Wellness Shop, now almost 5 years old, Ulta is doubling down on the category by significantly expanding its…
Lifestyle
Inside Ulta Beauty’s Experiential Play
Ulta Beauty is leaning into IRL connections in a bid to get even more personal with consumers. Though beauty is still largely a…
Business
Ulta Beauty Goes Global: Expansion into U.K., Mexico, and Middle East Marks Major International Push
After 35 years in business in the U.S., Ulta Beauty is going global, marking a new chapter for the retailer. Through an unexpected…
Business
Inside the Customer-first Mantra of Ulta Beauty’s Merchandising Team
Call her Lauren Unleashed. Lauren Brindley was named chief merchandising and digital officer of Ulta Beauty in late April, after a…
Business
Sephora’s Former CEO Is Joining Ulta Beauty’s Board
Ulta Beauty has some new board appointments. The Bollingbrook, Ill.-based retailer has appointed Martin Brok and Stephenie Landry to its…
Business
Why Ulta Beauty is closing hundreds of store-in-stores in 2026: Is your location on the doomed list?
Ulta Beauty and Target Corp. announced on Thursday that they won’t be renewing their in-store partnership, which ends a year from now in…
Beauty
EXCLUSIVE: Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta Stores Nationwide
Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new phase as it rolls out across 800 Ulta Beauty stores…
Beauty
Moroccanoil Augments Distribution With Ulta Beauty Expansion
Moroccanoil is casting a wider net — and is looking to Ulta Beauty to do so. The beauty brand, which started in hair care before expanding…
Business
Ulta Beauty Acquires Space NK as It Speeds Up International Expansion
Ulta Beauty’s new chief executive officer Kecia Steelman continues to make significant moves, this time snapping up Space NK from…
Lifestyle
EXCLUSIVE: Korean Cycle Care Brand Rael Expands Retail Assortment at Walmart, Ulta Beauty and Walgreens
Rael is on a mission to redefine the intersection of beauty and wellness at retail. Thursday, the Korean cycle care brand is announcing…
Celebrity
Beyoncé and Ulta Beauty Bring ‘Cowboy Carter’ Experience to Stores and Create Tour-inspired Beauty Looks
Ulta Beauty will collaborate with Beyoncé Knowles-Carter’s upcoming “Cowboy Carter” tour for a series of beauty looks inspired by cities…