Taylor Swift Wears Area, Chanel and Prada for Stanley Cup Finals With Travis Kelce
Taylor Swift and Travis Kelce stepped out on Thursday night in Sunrise, Fla., for game four of the Stanley Cup Final. The couple watched on from their seats as the Florida Panthers took on the Edmonton Oilers, with the Oilers defeating the Panthers to tie the series 2-2.
For the sporting event, Swift and Kelce opted for complementary attire reminiscent of Kelce’s Kansas City Chiefs colors, this time with nods to the Florida Panthers uniform tones. Swift styled a neutral beige track jacket with coordinated pull-on shorts courtesy of Area, one of the “Fortnight” singer’s go-to brands.
Travis Kelce and Taylor Swift seen at Game Four of the 2025 Stanley Cup Final between the Edmonton Oilers and the Florida Panthers at Amerant Bank Arena on June 12 in Sunrise, Fla.
NHLI via Getty Images
The high-waisted shorts and jacket included crystal-studded embellishments as well as defined zippers. She coordinated her attire with beige Prada heeled ankle boots and carried a Chanel bag in black. Swift also accessorized with jewelry pieces courtesy of such labels as Da Beers, Tiffany and Wove x Michelle Wi.
When it came to her glam, Swift favored retro winged black eyeliner and her signature bold red lip, which served to complement her partner’s attire. Kelce went sporty, wearing a red sweatshirt with coordinated shorts and a baseball hat.
Taylor Swift wears an Area ensemble at Game Four of the 2025 Stanley Cup Final between the Edmonton Oilers and the Florida Panthers at Amerant Bank Arena on June 12 in Sunrise, Fla.
NHLI via Getty Images
Among her preferred brands and labels, Swift specifically styles Area attire for nights out. Last January, the singer wore a skirt suit look with ’90s flair, featuring a cropped jacket with an oversize lapel and a gold chain and black gemstone detail at the front.
Swift’s style and accessory choices have led to major impacts for brands in popularity and revenue. In October 2024, Swift added Fazit Beauty shimmering freckles to her makeup for a Kansas City Chiefs game. “In the last 12 hours, sales and web traffic have skyrocketed by over 1,000 percent,” Fazit Beauty cofounder Aliett Buttelman told WWD via email, regarding the swell of interest the brand saw after Swift added the makeup effect to her Vivienne Westwood ensemble.
Travis Kelce and Taylor Swift opted for complementary attire at Game Four of the 2025 Stanley Cup Final between the Edmonton Oilers and the Florida Panthers at Amerant Bank Arena on June 12 in Sunrise, Fla.
Getty Images
“Urban Outfitters sold out yesterday, and now, every retailer is reaching out to us.” The Taylor Swift effect has continued to drive revenue for brands the singer has worn over the course of the last few years.
Area experienced the Taylor Swift effect in October 2024. After Swift attended a Chiefs game in one of the brand’s crystal-cut shorts, the piece went out of stock on Farfetch, Mode Sens and other shopping platforms.
