Today kicks off Krispy Kreme’s most fleeting treat of the year
Pumpkin spice lovers rejoice! While we’re still battling the summer heat, Krispy Kreme just brought back the iconic fall flavor in its doughnuts and drinks. But you’ll need to act fast.
In a recent announcement, the doughnut giant said its Pumpkin Spice Original Glazed doughnut will be available August 11 through August 17. So, those who want to get their hands on the fall favorite will have one week to snag one.
Krispy Kreme has also brought back its Pumpkin Spice Latte, Pumpkin Spice Coffee (hot or cold), and Pumpkin Spice Cake doughnut. Beginning August 11, all three will be available throughout the entire fall.
“Pumpkin spice fans are counting down the days to their favorite season, and we’re happy to kick it off by bringing back our Pumpkin Spice Original Glazed doughnut—earlier and for a longer period,” said Alison Holder, Krispy Kreme’s chief brand and product officer. “But it won’t be around long. Let pumpkin spice season begin!”
Krispy Kreme is not the only fast-food restaurant getting an early jump on pumpkin spice items. Starbucks already announced that its PSL (Pumpkin Spice Latte) will return earlier than usual this year, too. While it usually doesn’t hit the menu until September, this year the drink will be on sale August 26. Starbucks said in the announcement that the flavor is already available in stores in the form of coffees and creamers.
Dunkin’ is about to drop its fall menu as well, according to Markie Devo, a popular food blogger who’s known for having the inside scoop on food releases. The drop is said to be scheduled for August 20 (Dunkin’ hasn’t confirmed or denied the menu or launch date) and, according to Devo, will include Pumpkin Spice Doughnuts, doughnut holes, and the Pumpkin Spice Signature Latte, made with “pumpkin swirl, vanilla shot, milk, espresso, whipped cream, caramel drizzle, and cinnamon sugar.”
Love it or hate it, the return of pumpkin spice offerings is always highly anticipated. And in recent years, the popularity of the flavor has meant its return has come earlier and earlier. The pumpkin pie spice market is projected to reach $1.1 billion this year, and $2.2 billion by 2032, according to Coherent Market Insights.
While some people might feel that summer is a tad too early to enjoy pumpkin flavors—and others say climate change has destroyed pumpkin spice season altogether—their arrival on menus does serve as a reminder that colder weather is on its way. But for some die-hard Pumpkin Spicers, the doughnuts and drinks bring back the feeling that autumn has already arrived, no matter what the calendar says.
