We’re Over Halfway Through 2025, and 90% of what I’ve Bought So Far Is From These 11 Brands

As a fashion editor, there are countless fashion brands on my radar, with new ones launching routinely. And while I love adding a variety of brands to my own personal wardrobe, there are certain tried-and-true ones I purchase and wear more than others. It’s not necessarily intentional, but my go-to brands mesh with my aesthetic and my lifestyle, and as someone who does 99% of my shopping online as opposed to in-store, I know which brands fit me best and what sizes to order, so I don’t need to make that many returns.

Now that the second half of 2025 is in full swing, I’m seeing patterns in the types of items I’ve added to my wardrobe this year, and yes, one of them is the brands I gravitate toward. And to be honest, none of these brands I’m about to dive into are going to come as a surprise. All eleven of them are wildly popular, but that’s because they’re great. Each regularly releases cool, wearable versions of the best trends and basics that are perfect enough to make me want to wear them daily.