When shopping stops being a place

When shopping stops being a place

January 13, 2026 / Susan Darwin /




For years, online shopping followed a fixed path. Search bar, product grid, filters, checkout. The interface barely changed, even as everything else on the internet did. That path is now breaking. Monday 12 January, 2026, JD Sports Fashion plc (JD Group) became one of the first large retailers to let US customers search and buy sneakers directly inside AI chatbots, including ChatGPT, Microsoft Copilot, and Google Gemini. No website visit. No app. Just a conversation that ends with a payment. Basically, a customer can chat with an AI bot, say “add these shoes to my cart,” and complete a purchase in…

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Susan Darwin

I focus on highlighting the latest in news and politics. With a passion for bringing fresh perspectives to the forefront, I aim to share stories that inspire progress, critical thinking, and informed discussions on today's most pressing issues.

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