When the Coat Lost Its Nobility (and How to Give It Back)

When the Coat Lost Its Nobility (and How to Give It Back)


Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends, her no-nonsense approach to fashion and style, plus other musings. She’s also working on her upcoming first book that explores fashion as a space of memory, projection, and reinvention.

In France, something has recently caught my eye. You only have to stand outside a high school at dismissal time to notice it: teenage girls no longer wear coats. Ever. Whether it’s cold, raining, or the middle of January, they’re out there in hoodies, zip-up sweaters, fitted knits, but without coats.