6 reasons consistency beats virality in long-term influence

6 reasons consistency beats virality in long-term influence

If you’ve spent any time building a business online, you’ve probably felt the pull of virality. One post takes off, a video racks up thousands of views, or a tweet gets shared far beyond your usual audience. For a moment, it feels like you’ve cracked the code. Then the attention fades, engagement drops, and you’re…

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Something Is Very Wrong with Modern Longevity Science

Something Is Very Wrong with Modern Longevity Science

One hardly needs a list of blue zones to think of commonsense ways to improve life span. We can invest in biomedical research and enact laws and regulations to reduce pollution, design walkable neighborhoods, establish safe public spaces, create affordable housing, and curb smoking. Such strategies might not trend on TikTok, but they would be…

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What Happened to Your Face?

What Happened to Your Face?

One of the things Wittgenstein implies is that we don’t theorize the faces we see. I might talk of “reading” your face, but it isn’t like reading a code or a map: I don’t look at you, add together your liquid eyes and droopy mouth, and pronounce my final judgment that you’re sad. I simply…

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At Pacha New York, an Infamous Night Club Is Reborn

At Pacha New York, an Infamous Night Club Is Reborn

By the time Rampa arrived on the decks, a bit before 1 a.m., the crowd was congealing into a congenial blur: serious dancers with their eyes closed, celebratory guys in basketball jerseys, swaying couples, groups of friends interested more in one another than in the guy in the booth. He had brought with him Prospa,…

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