6 reasons consistency beats virality in long-term influence

6 reasons consistency beats virality in long-term influence

If you’ve spent any time building a business online, you’ve probably felt the pull of virality. One post takes off, a video racks up thousands of views, or a tweet gets shared far beyond your usual audience. For a moment, it feels like you’ve cracked the code. Then the attention fades, engagement drops, and you’re…

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The Met’s “Costume Art” Makes a Case for Fashion

The Met’s “Costume Art” Makes a Case for Fashion

Some of the pairings can be quite on the nose. In the “Classical Body” section, a golden Issey Miyake breastplate and bodice, molded to the curvature of the chest, is paired with a golden Etruscan cuirass. A row of Grecian-inspired draped gowns is paired with a row of Grecian urns featuring berobed ancients. These couplings…

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Something Is Very Wrong with Modern Longevity Science

Something Is Very Wrong with Modern Longevity Science

One hardly needs a list of blue zones to think of commonsense ways to improve life span. We can invest in biomedical research and enact laws and regulations to reduce pollution, design walkable neighborhoods, establish safe public spaces, create affordable housing, and curb smoking. Such strategies might not trend on TikTok, but they would be…

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What Happened to Your Face?

What Happened to Your Face?

One of the things Wittgenstein implies is that we don’t theorize the faces we see. I might talk of “reading” your face, but it isn’t like reading a code or a map: I don’t look at you, add together your liquid eyes and droopy mouth, and pronounce my final judgment that you’re sad. I simply…

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