Jewelry Brand Avgvst and Crosby Studios Play on 1990s Must-haves for Collaboration
EVERYDAY CHARM: The collaboration between Berlin-based jewelry label Avgvst and Harry Nuriev’s Crosby Studios is taking on a new life with a third chapter that’s all about jewelry.
“For Harry, there are no boundaries where a project begins or ends,” said Avgvst founder Natalia Bryantseva. “As long as there’s a topic to explore, anything can become a continuation of the conversation.”
She and Nuriev previously teamed up for the brand’s Berlin flagship, where restaurant equipment became displays with cutlery-themed jewels as a side dish, and a Paris pop-up that was imagined as a mirrored box with neo-cave drawings depicting humanity’s creations over a millennium and had a fountain in which coin pendants had to be fished out.
“The new collection continues this creative line,” she continued. “Harry’s statement as an artist is that any object can be a work of art. Jewelry is no exception.”
This time, Nuriev went for “nostalgia, irony and transformism,” which is his knack for giving a precious revisit to mundane objects. “We worked with what we had.”
Cue 34 trinkets, available in silver as well as vermeil, that read like a grab bag of 1990s nostalgia, spanning from a VHS, a Tamagotchi and a minute cell phone reminiscent of a popular Nokia model to the music-centric “Rock’n’Droll” subset with a microphone, a CD, headphones and a cassette tape.
They can be slipped on hoop earrings and two different types of chains. There are also premade sets as well as a dozen more options, such as thematic rings and bangles.
“ take it home as a memory first and then it can become a story,” Nuriev told WWD. “ is not only for wearing — it can be an object, too.”
Priced between 40 euros for the smallest individual trinkets and up to 1,290 euros for a ball necklace with 20 dangling objects, the collaboration will drop on Thursday at Avgvst’s flagship in Berlin and online.
