Style
“Love Story” Is a Forgettable Elegy for Gen X
Schlossberg was not by any means alone in shading the Murphy show while it was in production. C.B.K., as she is called, is the love object…
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Lifestyle
Would you Exercise in Vintage Activewear? According to Gen Z, Y2K Sportswear Is the Only Thing You Should Wear
An oversized coffee cup, rolled-up yoga mat and sunglasses big enough to swallow the majority of your face might sound like the latest…
Fashion
In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012
As we all know, Gen Z has taken it upon themselves to revive many of the fashion trends that defined the 2000s and 2010s, and they show no…
Lifestyle
Cloud Dancer Is Fine, But Gen Z Beauty Fans Are Claiming These Much Cooler Color Trends for 2026
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Business
'I spoke to ChatGPT 8 times a day' - Gen Z's loneliness 'crisis'
AI chatbots are being used as 'surrogate friends' by young people who have lost the ability to socialise. Source link
News
Baby Boomers are retiring early. Gen Z wants to quit. Here are the real reasons why
From the outside, it looks like a generational standoff. Baby boomers are retiring earlier than expected, frustrated by workplace change,…
Business
AI boom risks widening gender gap at work, with Gen Z women most exposed: Apac report
Achieving gender equity requires technology and HR teams to work in tandem, says co-founder of advocacy group As artificial intelligence…
Business
'I spent £2,000 on one event'. Why Gen Z is obsessed with Hyrox
Hyrox is a fitness craze that shows no signs of dying out - with 1.3m people expected to compete in an event somewhere in the world this…
Fashion
Burberry Rebound Continues as Gen Zers in China, Asia Pacific Fuel Brand’s Growth
LONDON — The August Qixi Festival, or Chinese Valentine’s Day, may have come and gone but the love affair between Burberry and its new…
Business
Gen Z Shoppers in China, Asia-Pacific Fuel Burberry Growth in Key Third Quarter
LONDON – Gen Z shoppers in China and across Asia-Pacific helped bolster Burberry’s underlying retail sales by 3 percent in the key holiday…
Business
Ikea will team up with Roblox on a pop-up to reach Gen Alpha shoppers
Ikea’s new store is in the metaverse. The company announced Wednesday that it’s piloting a limited-edition pop-up shop in Roblox’s Welcome…
Business
These are the real reasons Gen Z wants a four-day workweek
In the summer of 2024, Squarespace’s chief marketing officer, Kinjil Mathur, attracted criticism when she told Gen Z job seekers that…
Business
The Gen Z puzzle: How small businesses can crack the code
Gen Z is aging into the life moments that define entire industries. As this generation moves through milestones like marriage,…
Fashion
Gen Z Will Be the Ones To Watch in 2026–These Are the 5 Fashion Trends They’ll Be Wearing
Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the…
Lifestyle
The 2025 Gen Z Best Dressed List: See the Stars Defining a New Era of Style
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
News
Simon Sinek: Gen Z won’t work without a clear payout. Here’s why
Gen Zers, who were practically born with smartphones and iPads in their hands, have grown up completely immersed in the information…
Fashion
Spotted In NYC and Paris: the Jacket Trend Gen Z and Millennials Are Elevating Their Simple Outfits With
If you’re in the market for a new-season layer, allow me to streamline your search. There’s one jacket trend our editors are unanimous on…
Culture
Neon Buys Gen Z Road Thriller ‘It Ends’ Following SXSW Debut (EXCLUSIVE)
Neon, the Oscar-winning studio behind “Parasite” and “Anora,” has acquired worldwide rights to “It Ends.” The thriller follows a group of…
News
Small talk, phone anxiety, and more: Gen Z sounds off on office fears
Gen Z is never beating the “unemployable” allegations. For Gen Z, a growing confidence crisis means common workplace interactions are now…
Culture
Bleacher Report has cracked the Gen Z code with Creator League
In 2021, two people you’ve probably never heard of—FaZe Rug and Adin Ross—faced off in a one-on-one basketball game at a Los Angeles gym.…
News
Some advice from Gen Z—try Venmoing cash for Christmas
I personally can never bring myself to tell people that I’d rather forgo their gift and just get cash instead—or better yet, a Venmo. It…
News
Gen Z is jealous of ‘millennial optimism’
Gen Z’s latest online fixation is the so-called ‘millennial optimism’ era. The TikTok trend sees users posting early-2000s throwback snaps…
News
Gen Z is ghosting dating apps: Could AI win them back?
I think back to freshman year, when my friends and I would cram onto a lumpy dorm-issue twin bed and huddle around one phone, collectively…
Lifestyle
EXCLUSIVE: Why Luxury Brands Can No Longer Afford to Ignore Gen X
PARIS — Optimistic, resilient, independent and hedonistic: sandwiched between Baby Boomers and Millennials, Gen X is the generation that…