Lifestyle
Coach Signs On to Sponsor Gen Z Book Club Sunnie Reads
Coach continues to expand its relationship with its target Gen Z customer by becoming the official sponsor of Sunnie Reads, a new Gen Z…
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Business
In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
As soon as ChatGPT launched, Odyssey Gohain saw the writing on the wall. The now 27-year-old was working as a marketer in Amsterdam at the…
Fashion
People are dumping Tinder. The dating app wants to reignite its spark with Gen Z
More than a decade ago, Tinder became the hottest dating app, transforming modern romance by making it possible for singles to swipe…
News
The Shocking Truth About Gen Z Voters Is That They’re Pretty Great
This finding demolishes a central assumption of contemporary political analysis. Those young working-class whites, as well as young Latino…
Business
The 50-Year Mortgage Would Make Things Worse for Gen Z
This is not the answer to the housing crisis. Source link
Lifestyle
BCG Unpacks Gen Z’s Flywheel of a Shopping Journey
Chasing young shoppers has long been job number one in fashion — but actually catching them has never been so hard. Part of it is just the…
News
Nikki Glaser Jokes That New York Is ‘Epstein’s Original Island’ in ‘SNL’ Monologue: My Gen Z Friends Say I ‘Have Resting Ghislaine Face’
Nikki Glaser opened her “SNL” monologue with an ode to the Big Apple: “Here I am in New York City, Epstein’s original island!” She…
Lifestyle
Shay Mitchell Bets Big on Gen Alpha Beauty with Rini
At a time when the beauty curious are getting younger, Shay Mitchell is unveiling her latest business venture: Rini, a skin care brand for…
Celebrity
How Gen Z Leaders Behind UTA’s ZCON Are Capitalizing on ‘Authenticity’: We’re Asking ‘Well-Seasoned Executives’ to Do ‘Pretty Crazy Things’
The bubbles have settled after UTA‘s ZCON event and new Gen Z-taught lessons have, hopefully, been learned by old-guard executives looking…
Business
Chipotle stock price crashes as Gen Z and millennials burdened by student debt and unemployment stay away
Fast-casual restaurant chain Chipotle Mexican Grill (NYSE: CMG) is seeing its stock price plummet this morning after reporting…
News
How Gen Z Anime Fans Are Reshaping American Protests
“If you have to pick one anime that you know people are most likely to watch, you know, it might well be One Piece, because it’s so…
News
Gen X spends more money in stores and online than other generations. Why don’t retailers notice?
Gen Xers, born between 1965 and 1980, grew up with MTV and empty houses, earning them the name “latchkey kids.” The first generation who…
Business
China baijiu makers try to woo sober Gen Z with milder liquor
China’s struggling liquor distillers are pivoting to milder versions of the nation’s fiery baijiu in hopes of appealing to a younger…
Culture
‘Gen V’ Actor Keeya King on Annabeth’s Heartbreaking Confession to Marie Amid Cipher Reveal
SPOILER ALERT: This story contains spoilers for Season 2, Episode 7 of “Gen V,” now streaming on Amazon’s Prime Video. It turns out Marie…
News
Gen Z ‘translators’ promise to connect brands with elusive younger customers
Connecting with Gen Z is crucial for brands, especially as teens and twenty-somethings gain spending power and influence. But doing so can…
News
Gen Z killed cursive, so Docusign gave us a new way to sign our names
Libbie Bischoff didn’t set out to reinvent the signature. Really, she was just flipping through a vintage knitting magazine from the…
News
Sweethearts candy joins the list of brands that are tapping into the tragic dating lives of Gen Z
They made things exciting. You thought you were in love. And now a week has gone by with no reply. Odds are they’re not getting back to…
Business
Why Gen X is uniquely suited to handle bad retirement prospects
These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its…
Business
Sephora Deepens Bet on Gen Alpha, Readies Evereden for U.S. Store Launch
Sephora’s Gen Alpha play just got steeper. The retailer is inducting Gen Alpha-focused clean beauty brand, Evereden, to its online…
News
Whiskey missed its summer moment. Can it still win over Gen Z?
Whiskey has always carried weight. Think crystal tumblers, low-lit bars, Don Draper pouring a glass after a big win, or Sinatra crooning…
Business
Gen Z is deep in ‘financial nihilism’: Why young people are betting big on stocks and crypto
It’s no secret that Gen Z has a less optimistic economic outlook, and a different take on investing, than older generations. So, it’s no…
News
This is how Gen Z is ‘AI-proofing’ their careers
The conversation around AI is deafening. Headlines shout disruption, executives debate productivity, and experts argue endlessly about…
News
Are you a night owl? New Gen Z study ties staying up late to ‘problematic’ smartphone and social media use
Being a night owl has its perks. Scientists have found that people who habitually stay up late may be more creative, and perhaps even more…
Business
The self-defeating beliefs that may keep Gen X from retiring
Generation X prides itself on never being surprised, which has generally served us well. Keeping our expectations low and our…