Business
Stop Letting Marketing Fear Run Your Business
I grew up around entrepreneurs who believed work should teach you, and then you build something of your own. That mindset shaped how I see…
Tag
Marketing
Business
Stop Selling Marketing, Start Proving You’re Best
I’m Erik Huberman, and here’s my take: most sales teams are pitching the wrong thing. Too many people try to persuade prospects that…
Business
Marketing Agencies Fail For Three Simple Reasons
It still shocks me that you need a license to cut hair or deliver milk in the U.S., yet no license is required to manage hundreds of…
Business
Stop Accepting Bad Marketing Agencies As Normal
I built and sold two ecommerce companies. Then I started advising brands. What I saw made me want to fix a broken system. Too many…
Business
8 quiet advantages of founders who publish what they’re learning in real time
There’s a moment most founders hit where you realize you’re sitting on a lot of hard-won knowledge and almost no one sees it. You’ve…
Business
AI Is Rewriting Marketing And My Job
Marketing isn’t magic. It’s a system. Years of building brands taught me that most leaders don’t need more jargon—they need a clear…
Business
AI Won’t Replace Trust in Marketing
Generative AI is impressive, but it still misses what matters most in marketing: trust. That’s my stance, and it comes from hard-won…
Business
How to create a simple marketing strategy for your first year
You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve posted a few…
Culture
7 ways to run small scale paid tests to validate marketing channels
If you are early-stage and bootstrapped or close to it, every dollar you spend on marketing feels heavier than it should. You know you…
Business
Marketing Access Requires More Than An Agency
Great marketing shouldn’t be a luxury. It should be accessible. That belief has guided my work from day one, and it’s why I built more…
Fashion
Bottega Veneta Has a New Global Marketing and Communications Director
NEW DIRECTIONS: Emilie Leblanc has joined Bottega Veneta in the new role of global marketing and communication director, WWD has learned.…
Business
Marketing Works When You Respect Three Rules
I’ve built companies and helped grow almost 6,000 brands. The pattern is clear. Great marketing runs on three simple principles:…
Business
Why Melania Documentary’s Massive Marketing Budget Is Raising Eyebrows
The Melania documentary’s monumental flop has some industry professionals wondering why Amazon accepted the project in the first place.…
News
Trust Is The Missing Marketing Strategy
Too many brands obsess over clicks and impressions and then wonder why sales stall. The problem isn’t reach; it’s what comes after.…
Fashion
EXCLUSIVE: Jacquemus Names His Grandmother as the Brand’s First Ambassador
FAMILY TIES: Simon Porte Jacquemus has named his grandmother as the brand‘s first ambassador. While the designer has cast celebrities…
Business
Great Marketing Is Broken—and I’m Fixing Access
Marketing shouldn’t be a luxury item. Yet for too many brands, that’s how it’s priced, packaged, and delivered. My view is simple: great…
Business
Wedding Industry Marketing Trends 2026: What’s Working Now
The wedding industry continues to evolve as couples plan differently, search differently, and book vendors differently than they did just…
Business
Puma Taps JD Sports, Adidas Alum Nadia Kokni as VP of Global Brand Marketing
Just months after reorganizing its brand marketing division, Puma has hired Nadia Kokni as its new vice president of global brand…
Business
CES 2026: Uncomfortable truths facing media and marketing
As CES 2026 gets underway, Havas Media Network North America is publishing its 2026 Predictions Forecast, outlining the forces we believe…
Culture
Inside the marketing playbook that made ‘Stranger Things’ impossible to escape
It’s been nearly a decade since Netflix introduced fans to the fictional town of Hawkins, Ind., the Upside Down, Demogorgons, and the…
Business
Inside the ‘Marty Supreme’ Blimp: How A24’s Marketing Campaign Took Two Variety Reporters Flying High Above Los Angeles
It’s not every day you get the chance to fly in a blimp — and definitely not the Insta-famous electric orange “Marty Supreme” aircraft.…
Culture
EXCLUSIVE: Louis Vuitton Becomes Title Partner of Formula 1 Monaco Grand Prix
PARIS — Louis Vuitton is deepening its ties with the Monaco Grand Prix by becoming title partner of the Formula 1 race next year. The…
Business
If You Can’t Budget Marketing, Don’t Start
I’ve scaled brands from zero to millions, and I’ve seen the same painful mistake repeat. Companies try to buy growth before they’ve earned…
Business
Spotify Wrapped’s genius marketing taps into individuality and belonging
Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal. Lo and behold, one of my most-listened-to songs was…