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Out-of-home media and IRL marketing company Outfront Media has tapped Epic Games marketing exec Stacy Minero as its new chief marketing…
Josh Brolin remembers Donald Trump before he was elected president of the United States. During a recent interview with The Independent,…
A week after its landmark four-year, $1 billion-plus deal securing the rights to show Champion League matches in the U.K., Paramount+ has…
Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen…
PARIS — Optimistic, resilient, independent and hedonistic: sandwiched between Baby Boomers and Millennials, Gen X is the generation that…
Saucony chief marketing officer Joy Allen-Altimare has left the company, FN has learned. In a statement sent to FN, a representative for…
Before “Wicked” landed on the big screen a year ago, Universal told cinema owners of its simple goal for promoting the movie musical. It…
After twelve years in the marketing trenches working with over 6,000 companies, I’ve developed a unique perspective on what actually works…
I’ve never had a good experience with a marketing agency. And I’m not alone. Chances are you’ve worked with several bad ones and maybe, if…
Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior…
When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing…
Josh Goldstine has officially joined Paramount Pictures as president of global marketing and distribution. His appointment has been…
What brands do off Amazon is equally as important as what they do on Amazon — “even if you’re off Amazon, you’re on Amazon.” That was the…
To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands to…
I’ll never forget the first time I saw the power of a group gasp. Years ago, at a Baltimore Ravens game, a film I’d helped create played…
However, marketing and promotion are allowed under collaborations with designated intermediaries Training providers registered under…
Italian intimates brand Intimissimi has introduced a new marketing concept with the launch of its “Feel the Billboard” out-of-home…
For wedding vendors, growth depends on being where engaged couples are searching, planning, and getting inspired. In 2025, that means…
LONDON — Casablanca has appointed Priya de Souza chief marketing officer with immediate effect. In her new role de Souza will lead the…
Two Indian entertainment companies are teaming up to tackle one of the industry’s most persistent challenges: creating viable theatrical…
Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural…
David Weitzner, a marketing executive known throughout Hollywood for his campaign work dozens of films including “E.T. the…
Could it be that the “anti-woke” movement has become so organized and influential that brands are now building strategies around it? If…
Let me be straight with you. If I claimed I could look at your business and guarantee a 10x return without breaking a sweat, you should be…
