Business
Why Hawkefest Will Be The Marketing Event of the Year
We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely changed the…
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Marketing
Business
Most small business owners have no clue if their marketing is working. That isn’t stopping them from spending more on it
Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their…
Business
Marketing Simplified: What I Learned From Thousands of Brands
After a decade of building marketing strategies for thousands of brands, I realized something important: marketing doesn’t have to be…
Lifestyle
EXCLUSIVE: Crocs and Hey Dude Brands Get Their Own Marketing Gurus
Crocs‘ Terence Reilly isn’t wasting any time in his bid to create more brand heat for the Crocs and Hey Dude brands. Reilly was elevated…
Business
‘Black Ops 7’ Trailer Pushes ‘Call of Duty’ to Marketing Extremes With Fake Magazine Covers and Bogus IPO
Activision has outdone its “Black Ops” ways with Friday’s release of the latest campaign marketing tactic for the upcoming “Call of Duty:…
Business
B2B Marketing Isn't About Platforms, It's About People
You’ve heard it, and I have, too — “We need to focus our B2B marketing on LinkedIn because that’s where business professionals are.” This…
Business
Traditional marketing is dead (almost)
Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has…
Culture
Moët & Chandon Makes Splashy Debut as Title Sponsor of F1 Belgian Grand Prix
FRANCORCHAMPS, Belgium — Moët & Chandon is betting on Formula 1 to help it race ahead of the competition. The Champagne brand on Sunday…
Business
AI For marketing: When to use it, when to lose it
Savvy marketing leaders recognize that AI is a powerful tool that can be used to reshape how teams operate. But even as AI tools rapidly…
Business
Vestiaire Collective Appoints Samina Virk Global Chief Marketing Officer, Adding to U.S. CEO Duties
Vestiaire Collective, the global platform for pre-loved luxury fashion, has named Samina Virk global chief marketing officer, adding to…
Culture
Lionsgate Film Marketing Heads JP Richards and Keri Moore Exit Studio
Lionsgate Motion Picture Group marketing heads JP Richards and Keri Moore are stepping down, Variety has learned, as the studio reportedly…
Business
Storytelling isn’t just for marketing
In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features,…
Business
Craig Robinson Isn’t Really Quitting Comedy — It’s Likely a Teaser for a New Marketing Campaign
The reports of Craig Robinson‘s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called…
Celebrity
Brad Pitt’s Hazardous Marketing Scheme
F1 insults the audience’s need for thrills. Source link
Business
Bold Management’s Parent Ykone Group Acquires Majority Stake in The Digital Prototype
BOLDER TOGETHER: Leading international influencer marketing agency Ykone Group, parent company of the Bold Management talent agency, has…
Beauty
Winning in Gen Alpha’s ‘VirtuReal’ World and Making Beauty More Science-driven: Key FIT Capstone Takeaways
“You’re lowkey missing the vibe,” said a graduate of the Fashion Institute of Technology’s Masters in Cosmetics and Fragrance Marketing…
Business
Why Hawkfest Is More Than Just Another Marketing Conference
Hawkfest is coming, and I couldn’t be more excited about what we’ve put together this year. As someone who’s attended countless marketing…
Business
Danny Boyle: People ‘Worried’ About Marketing ’28 Years Later’ as a Mother-Son Tearjerker and Horror Fans Get ‘Concerned if Too Many Reviews Call it a Weepie’
“28 Years Later” dazzled film critics with its zombie thrills and genre shifts, but the latter has made it a tougher pill to swallow for…
Business
Chief marketing officers and CEOs may be misaligned. Could a field trip to a ‘festival of creativity’ bring them closer together?
Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter…
Business
Marketing in an age of economic uncertainty
Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an…
Business
CDL, MCL Land marketing Piccadilly Galleria retail podium for sale at lower price of $67.5m
Piccadilly Grand’s retail podium is up for sale for S$67.5 million, at a lower price after an earlier expression of interest exercise…
Business
CDL, MCL Land marketing Piccadilly Galleria retail podium for sale at lower price of S$67.5m
Piccadilly Grand’s retail podium is up for sale for S$67.5 million, at a lower price after an earlier expression of interest exercise…
Business
A social marketing guru shares the keys to successful campaigns
David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital marketing…
Business
3 Things to Look for in a Full-Service Marketing Agency
Having the best products or services isn’t enough for your business. The old adage that if you build something, customers will come is an…